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Todd M. Mickey, President, Applied Meetings and Incentives, LLC, worked for years in the hotel industry, is now on the planning side. He finds that while some things have changed, others have remained the same. While acknowledging that technology is good for gathering info it’s not replaced the traditional methods he uses for planning/executing.


considering. While all comments are not considered equal, these sites can help during the initial planning stages. People often check out potential locations via websites and Facebook pages, as well as third party sites like Trip Advisor, a top resource he uses to filter his options. “It’s a reverse cone process with the large end facing up. For example you pick out 14 potential cities, gather the info and start making eliminations, i.e. City A is out due to rates, then we get down to the top city with maybe 9 hotels, and this is where you start exploring Trip Advisor to get some “real” feed- back from people who have held events and/or stayed at the


hotel you’re considering.” Text alerts come in handy for quickly notifying attendees of changes during the conference. Planners can easily alert people of room or time changes. Exhibitors can get the numbers of their key target customers and hone in on sending specialized texts to get their message across, and invite them to their booth during the event. Mickey utilized this tool when exhibiting at tradeshows, “When I did tradeshows like Springtime in the Park, I’d do re- search and get info on the planners I wanted to see, then I’d text them, I’m here in Aisle 28.”


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