This page contains a Flash digital edition of a book.
but with a modern twist


Some things remain the same,


D 24


espite the many advancements from texting to Skype, re- lationships remain a key factor in decision-making. The purpose of gathering people for events, whether corpo- rate mandated or through associations, face time remains a major connecting point.


At the end of the day people still do business with peo- ple and face time is still an important part of creating and sustaining relationships, but there is and continues to be new discoveries on how to strengthen and improve these ties via emerging technology. Todd M. Mickey, President, Applied Meetings and Incentives, LLC, worked for years in the hotel industry, is now on the planning side. He finds that while some things have changed, others have remained the same. While acknowledging that technology is good for gather- ing info it’s not replaced the traditional methods he uses for planning/executing. “I’ve worked with a variety of planners, from people


who have doing it for decades to those fresh out of col- lege. The younger planner is usually more technically


savvy. Does technology assist in you planning? Yes, but in specific areas, and not necessarily the planning. For example, Facebook and Linked In are great to bounce ideas off of with peers, and it’s also a great way to get the word out about your company or organization, as well as promote your events, but at the end of the day, I’m still calling and emailing sources.”


Julie Randles, Communications Specialist and Events


Manager, Wisconsin Dells Visitor & Convention Bureau, Inc. shares her insights, “Here in Wisconsin Dells we’re seeing the trend of “reverse mentorship” really take hold. The twenty-somethings are tutoring the baby boomers on the merits of social media and technology, while the sea- soned meeting planners are helping their younger coun- terparts, the next generation of meeting planners, with understanding the ways of business. By the way, it’s not always age-based pairing either, as sometimes it’s based on the level of experience.”


A great tool Mickey uses are online websites that provide reviews of the properties he and his client are


MIDWEST MEETINGS FALL 2012


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