This page contains a Flash digital edition of a book.
interest, the online visual inspiration board website has stormed the world and everyone is still trying to figure out how to maximize and leverage their fans and brands to the millions of users. People can post photos from other users boards, websites, and personal photographs with options to link to their Twit- ter and Facebook accounts. You can create as many boards as you’d like and do so via category, for example, lighting and visual effects, meeting room sets, awards dinner, gift baskets, etc.


How does this new platform translate as a resource and tool into the meetings industry? Here are just a few examples: • Use it to check out any past event pics from locations that you’re hosting or considering holding your next event. • Find inspiration and ideas for your events from teambuilding, event designs to break tables and more. • Drive traffic to your website, perfect for getting the word out to potential customers (hotels and other suppliers) or even to poten- tial employees or members in your industry.


• Pre-during and post event promotion: Post photos from your event location to appeal and entice your attendees, take pics of the event and post during and after to create memorable impressions for your attendees and possible future attendees. “Pinterest has been an excellent resource for our event styling company. I use Pinterest to save ideas I come across that I know will be perfect for future projects. Pinning photos of our candy and dessert buffets has been a great way to gain exposure and network our designs visually. Also, we use Pinterest as a way to share inspiration with our clients to get a clear idea of their style and vision.” Misty Nelson, Owner/Event Stylist, Sweet Event Design LLC


WWW.MIDWESTMEETINGS.COM 21


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