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elcome to the August issue of A1 Retail!


It’s hard to believe I’m writing the leader for our August issue ­ when I look out of the window I’m met with nothing but clouds! Given that all eyes are on London at the moment it’s no wonder that our great British summertime is failing to co­operate. As well as perpetuating a stereotype about our drizzly weather, the sun’s


refusal to come out and play is going to have an effect on retail performance. There is little doubt that this summer is set to be an impressive one for our high streets, but this is definitely going to have a level of negative repercussions on projected sales. I’m keen to see the different methods that retailers use to attract customers out of the house on rainy days. We’ve focused on some of the key aspects of aesthetic retailing in this


month’s issue of A1 Retail, with a feature on Visual Merchandising as well as looking at some of the best new uses of Signs and Graphics to make a statement. We were also delighted to follow a Day in the Life of Lawrence Cutler, Director at the Shop and Display Equipment Association, in this month’s issue. The sdea are an excellent association for our industry, and it’s great to get a sneaky peak at the hard work that goes into keeping the association moving! I hope that you’re having a lovely summer despite our awful weather, and if


you are lucky enough to be escaping to the sunshine this year then know that everyone in the A1 Retail office is very jealous!


Certificate issued September 2011.


Hannah Gibbons Editor


Editor


Hannah Gibbons 07828 608 162


hannah@a1mediamagazines.com


Graphic designer Carley Bocking


carley@a1mediamagazines.com


Junior designer Jason Ware


jason@a1mediamagazines.com


Operations assistant Samantha Law 01787 222251


samantha@a1mediamagazines.com


Sales and online business director


Cally Law 07834 355 704 cally@a1mediamagazines.com


Classified sales


Hayley Pett 07714 081733 hayley@a1mediamagazines.com


Managing director


Terry Ware 07734 682 545 terry@a1mediamagazines.com


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enquiries@a1mediamagazines.com Printed by Buxton Press Limited


A1 Retail Magazine is published 11 times a year by Award Winning 4 U MEDIA LIMITED T/A A1 MEDIA. Tel: 01787 222251 Fax: 01787 224395 Address: 4 U MEDIA LIMITED T/A A1 MEDIA, A1 Retail Magazine, Unit 4, Fox and Pheasant Centre, White Colne, Colchester, Essex. CO6 2PS.


No part of A1 Retail Magazine may be reproduced, stored in a retrieval system or transmitted to any form without permission. Views expressed in the magazine are not necessarily those of 4 U MEDIA LIMITED. During printing, images may be subject to up to a 15 per cent variation.


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Cover Image: Reggiani’s lighting scheme for The White Company


welcome


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