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S p a c e U t i l i s a t i o n


Derek Scott, Sales Director at DMF Projects discusses the importance of optimising the retail store.


In the current economic climate, retailers face a range of challenges to either grow their networks or make the most of existing locations. However, there is an opportunity to take advantage of space optimisation solutions such as mezzanine flooring that can not only increase floor space but also revitalise a store with a refreshing new look. Sales per square foot have been gradually decreasing over the past few years, whilst operating costs and the price of goods have been increasing. With profit margins being eroded as overheads outpace sales growth, the optimisation of available space can offer a cost­ effective means of boosting revenue. A large number of retail sites possess


unused space that could be better utilised by adding a mezzanine floor structure. For example, many stores have suspended ceilings that are concealing untapped space, whilst newer shopping centre units and out of town developments have often been built to allow for the retrofitting of mezzanines. Typically, retailers can increase the sales


area by between 25 and 50 percent by adopting a mezzanine solution. This additional space can then be used for larger footprint items, lower return items or expansion into new product lines. This flooring solution can also offer greater flexibility and cost efficiency over alternative means of increasing store space. Moving to a larger site that meets precise retail needs is a costly process, and planning restrictions can make it difficult to gain approval for new


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build stores or extensions. In contrast, a mezzanine floor can be fitted into a building or unit with an internal height from floor to ceiling of just six metres. Meanwhile, standing out from the crowd


and projecting a stylish and high quality image can ultimately make the difference between success and failure. Mezzanine flooring can form part of a wider refurbishment project to revamp and upgrade premises to increase appeal to the consumer. By enhancing the retail environment with open space, improved lighting and modern store design it is possible to improve the


consumer experience and ultimately increase footfall and sales. Making the most of in­store space can


help retailers overcome the impact of increasing overheads, by boosting sales without the need to relocate or expand existing property portfolios. Mezzanine floors can contribute to larger store footprints, resulting in higher sales without the need for significant capital expenditure.


Contact:


DMF Projects T: +44 (0)844 974 4080 www.dmfprojects.com


www.a1retailmagazine.com


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