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Out and About


Sound and Vision Soun and Vis on So n nd Vis ono n nd is on


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We take a look at the impressive thirteenth showroom that KVB Design has created for UK-based audio/video brand Meridian.


KVB Design has worked closely with audio/video brand Meridian for some time now. The team was excited to complete work on the brand’s second showroom in the UK, which is located in Alderly Edge, Cheshire. KVB Design were originally presented with a brief to create a retail design for Meridian back in 2008 and, in a continuing collaboration, this is the thirteenth Meridian outlet designed by KVB Design since the very first was opened in Bangkok, Thailand in 2009. The original brief given to KVB focused on


a retail design that would reflect Meridian’s new corporate identity and suit their plan for global expansion. The team devised a concept that would highlight the British quality that the Meridian brand represents, and also strengthen sales opportunities within the store. The challenge was to create a classic yet contemporary look and feel, whilst being sure to optimise the showrooms acoustics to showcase Meridian’s audio and video systems. In addition, the showroom needed to communicate how a high­ performance audio video system could be elegantly added to a customer’s home. Following the original KVB Design concept document, the showroom offers customers a complete Meridian experience in a number of discrete areas, each housing the


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brand’s product lines allowing customers to familiarise themselves with the Meridian product range. The ground floor features a concierge reception area where a client’s system requirements can be carefully established. The basement houses a kitchen area to illustrate how a Meridian system can be extended around the home as well as a dedicated Meridian ‘Experience’ room to showcase the ultimate in home cinema systems. To celebrate Meridian’s strong heritage, a ‘Crown Jewels’ display will feature some of the company’s iconic products. Kevin Beard, Managing Director of KVB Design said: “The opportunity to promote a British brand via store design that embraces a traditional yet modern British feel has been very rewarding for both KVB Design and Meridian.”


Contact


KVB Design T: +44 (0)1491 598 281 www.kvbdesign.co.uk


www.a1retailmagazine.com


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