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A Day in the Life of...


A Day in the Life of...


8.15am: I arrive at the office with a mental plan for the day. You can guarantee that as the day unfolds, the plan will evolve ­ or dissolve. I probably spend one day a week out of the office at meetings or trade shows, but today is a routine day at the office. 8.40am: Emails dealt with and bank account checked, it’s time to settle down to creating this month’s Shoptalk, our in­


house newsletter. After an hour or so I have a broad strategy in place but we’re still waiting for several items, so I re­ schedule for Thursday afternoon and Friday. This publication has really taken off recently with more and more members submitting news stories and photographs of their latest creations to run alongside association and industry news. 10.05am: While working on a draft press release publicising our new Directory, our President, Nick Wraith, calls having returned from a weekend of MotoGP action. We agree the Agenda for our next Council meeting. We hardly talk about the race weekend at all!


Now, back to the


press release. This came in overnight from Heidi, our PR expert, who is now working part time from her home in Northumberland. I make a note to ring


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her about the covering letter for our major Directory mailing due in about 10 days. Next, I ring David Eve, who heads up the sdea business insurance scheme. This, as with our other savings schemes, is negotiated with great care and is made possible because of the collective buying power of the Association. I have a promotional idea I want to put to David that needs talking through. He goes for it, but it will need some design work, which is not his forté ­ another thing to talk to Heidi about! Every year we save members thousands of pounds on business insurance alone, but we’re guilty of not promoting such schemes as well as we should and it’s time to address that. 11.00am: Paula, my loyal and hardworking assistant, has received an email from a major department store group with drawings for a large floorstanding unit in timber and acrylic. They’re requesting advice on manufacturers. I suggest a couple of member companies I’m confident could produce it, but I would prefer to email this opportunity to all members. We need the retailer’s permission before we start passing on their details, so Paula contacts the buyer who agrees to our suggestion. 12.00pm: Our printer arrives in good spirits


www.a1retailmagazine.com


Lawrence Cutler Director: Shop and Display Equipment Association.


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