This page contains a Flash digital edition of a book.
Convenience Retail


For Your Convenience


With the success of the convenience store format growing over time, we take a look at how retailers can make convenience that little bit more convenient.


Convenience retail is a godsend for all those little purchases, and one of the most essential requirements of convenience retailers is that they are speedy and efficient, helping customers to get in and out with minimum disruption. The humble convenience store may not be the largest in size, but it is important that these remain aware of any technological developments that might make the retail experience easier for customers. According to Tony Oliva, Commercial


Director at mobile commerce company Digital Governance, retailers in every sector of the market are looking for ways to make shopping in their stores as convenient as possible. One of the key areas that convenience stores need to work on is the time it takes between customers choosing their products and then having them paid for, as this is when customers have no


20


control of the speed of their time in store; they can speed around selecting their products, but if they’re then stopped in their tracks by an inefficient payment system then this may cause frustration, and abandonment of their purchases. Digital Governance has teamed up with


EPOS hardware manufacturer Sigma Touch Solutions to work on this very problem, developing a payment solution that allows customers to select and pay for their purchases as they browse through the store. Customers must download a web­ based application to their mobiles that then allows them to browse the retailers catalogue, find the exact location of the products they are after – also saving the customers time – and then simply scan the barcodes of products they are looking to purchase. As a handy addition, the mobile solution


tracks the customer’s route through the store and provides the retailer with valuable information on shopping and buying behaviours that can be used to improve store layout, helping the retailer to understand the success of displays, merchandising and promotions. “The solution we’re developing is designed to help retailers to take advantage of the increasing trend for consumers to select and pay for goods using their mobile phones,” says Tim Van den Branden, Director of Sigma Touch Solutions, whose point­of­sale hardware will power the system in store. Sigma Touch’s i700 terminals will provide


the basis for this system, and these will gather ordering and payment information that is sent wirelessly from the customer mobiles. Orders are received and processed by retail staff for collection or


www.a1retailmagazine.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68