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Visual Merchandising


Below Left: The Maxim Creative Group seek to inject energy into the visual merchandising of football retail, making the shopping as great as the game itself.


Below Right: Charles Kessler of Kesslers International feels that digital media, combined with innovations such as face recognition for targeted marketing, will revolutionise the visual merchandising arena.


in a lifetime experience; there are screens and televisions everywhere you go, and brands are finding innovative ways of utilising them!” concludes Kessler. One of the difficult aspects of creating a visual merchandising scheme is the need to ensure individuality in your design. If all retailers are focusing on the same subject, like this summer’s Jubilee and Olympics fever, then there is a risk that windows may end up looking very similar. Therefore, it is so important that retailers start to plan their visual merchandising strategies early, and incorporate new technologies to ensure that an original concept can be brought to flagships with plenty of time to impress. With Christmas on its way it’ll be exciting to see the new concepts that are introduced to window displays and in­store visual merchandising this year!


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Contacts


BAF Graphics T: +44 (0)844 875 9632 www.baf.co.uk


SFD T: +44 (0)1923 23 24 25 www.sfd.co.uk


Metamorphosis Group T: +44 (0)845 437 9648 www.metamorphosisgroup.co.uk


The Maxim Creative Group T: +44 (0)161 678 7776 www.themaximgroup.co.uk


Kesslers International T: +44 (0)20 8522 3000 www.kesslers.com


www.a1retailmagazine.com


A1


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