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SPOTLIGHT SGM


SENSATION SOURCE OF LIGHT


Illumination Sensation


The ‘Source of Light’ show by Sensation is brought to life through the use of a centerpiece lit by LED strips from SGM.


The Amsterdam ArenA was the setting for an exciting new show by international dance event organisers, Sensation, called ‘Source of Light’. 40,000 people gathered for the event, which was made visually stunning thanks to a huge dynamic spherical centerpiece that was dominated by bespoke LED strips supplied by architectural lighting solutions company SGM. SGM’s Dutch distributor, RentAll,


provides a number of the custom solutions used by the Dutch-based dance event company, and on this occasion the distributor was asked to provide a dynamic lighting installation using LEDs that would truly wow the crowds. The installation decorated an entirely aluminium 14 metre sphere that was operated by multiple motors. The Project Manager at Sensation, Joris Joosen, contacted RentAll with a vision of combining retro and new generation beam effects, so SGM were contacted to


see what they could do. SGM CEO Peter Johansen realised that the distribution company wanted to go back to Sensation with a bright LED strip, and the team were able to provide a bright, powerful solution by delivering 1.5km of high power DMX controlled LED strip. The rig required 36,000 DMX channels in total, while the rig itself comprised nearly 100,000 LEDs. SGM provided pieces of 2.15m, 2.11m and 1.73m lengths for the rig, with the whole team enthusiastically working to ensure the order was delivered in time.


Green Fact:


The goal with SGM’s new custom Sensation LED fixtures (SS-100) was to reach an ambitious efficacy value of more than 50 lumens per watt, and this is achieved by using advanced electronics to maximize energy transferal without it dissipating into heat.


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SGM is hoping that its unique approach on this project will be the first in a series of customised LED solutions, and the team are looking to provide the best available technology to projects requiring high efficiency, bright colours and a broad colour spectrum for future projects. Sensation is a team that prides itself on using the very best technology available to create inspiring events. Joosen was looking for the ‘Source of Light’ show to wow crowds in an innovative new way, which he feels they did achieve. “We stage a lot of productions and events with RentAll’s assistance. For the new show we wanted to engage the audience and create a huge source of light; with the help of the SGM LED strips we managed to achieve this,” he concludes.


Contact


SGM T: +45 70 20 74 00 www.sgmlight.com


www.a1lightingmagazine.com


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