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Recent earthquakes in one of the most industrialized regions of Italy forced global business giants such as sports car maker Ferrari and motorcycle firm Ducati to close their regional plants for safety reasons.

The first six months of 2011 saw $265 billion in economic losses due to natural disasters, well above the previous record of $220 billion. (Source

A failure in business continuity like that can be disastrous in terms of customer service and satisfaction, reputation damage and financial cost. That makes continuity a strategic business issue, not a technical one, and involves all senior decision makers.

That’s why it pays to be prepared, with a business continuity plan that ensures the availability of critical services, processes and operations.

A complimentary CxO briefing from AT&T in collaboration with Gartner examines how multinational organizations can reduce risk by implementing business continuity on a global scale.

The briefing note also includes a Gartner Research note entitled “Backup and Disaster Recovery Modernisation is No Longer a Luxury but a Business Necessity.”

Technologies such as mobility and virtualization enable global operations to continue, regardless of a disaster in a specific location. With a global business continuity

plan, your organization becomes less dependent on local facilities.

The risks are just too high to ignore. It’s vital to act now to put a strategy in place and embed continuity in business process.

Download the CxO briefing >

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