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Showroom Lighting


Left and far Below: Projection Lighting’s AlphaLED range is used to create a luxurious environment at a BMW showroom in Rome. Below: Collingwood Lighting supplied its Starship RGB lighting for the Bentley ‘MediaCube’.


delighted with the overall effect.” A second company that has recently made an impact with showroom lighting is Projection Lighting, whose AlphaLED range has recently been used to fully light a BMW showroom in Rome. This showroom was recently refurbished by the Quoin architectural practice with lighting design by Piero Comparotto. The brief was to replace the existing 75w 12v halogen fixtures with low maintenance spot luminaires that would retain performance. “We had to ensure that the fittings lasted for a minimum five year design life with no failing in colour rendering or colour appearance,” says Comparotto. “Also, we wanted to avoid over design, with high levels initially to achieve the required levels at the end of design life.” AlphaLED met the full design requirement,


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according to Comparotto: “Projection Lighting were unique in providing the data we needed, on actual colour rendering and colour consistency at new and details of lumen depreciation and colour point retention throughout life from live tests.” The Gyro Cube range was specified for all


areas using a combination of beam widths - often within the same luminaire - to achieve levels and contrast where needed. The fittings were placed in linear arrays that replicated the showroom shape and enabled the designer to highlight the cars with good vertical illuminance and general levels in accordance with the design brief. The option of three beam angles of 20, 40 and 60 degrees allowed for the same luminaire to be used in all areas, including the showroom and sales offices. Robe was also involved with BMW


recently when their products were specified


for use at the BMW stand at the 2012 International Geneva Motor Show. Over 300 Robe ROBIN 600 LEDWash and


PureWhite moving lights were specified by lighting designer Peter Heilig, of SfS Project Aschaffenburg, to light a special pavilion area showcasing the new BMW 6 series Gran Coupe. Mutabor Design GmbH from Hamburg, Germany, originated BMW’s special launch concept. A total of 120 LEDWash 600s were ensconced in narrow corridors behind latticed set walls either side of the Gran Coupe arena, both on the floor and in the air, and they very effectively lit a cyclorama wall behind, as well as the set itself. The rest of the fixtures were rigged on three circular trusses in the ceiling. For the duration of the show, the car’s


promotional video was looped and shown on the screen accompanied by a stylish


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