THREE EASY WAYS TO EXPAND YOUR REAL ESTATE BUSINESS ON LINKEDIN
Link Up
to Ignite Your Business!
by MICHELLE CULLISON
WITH 161 MILLION MEMBERS, LINKEDIN IS THE WORLD’S LARGEST PROFESSIONAL NETWORK ON THE INTERNET. AND, IT IS STILL GROWING BY APPROXIMATELY TWO NEW MEMBERS EVERY SECOND. ARE YOU ON LINKEDIN? IF NOT, JOIN NOW. THEN, YOU’LL BE READY TO EXPAND YOUR REAL ESTATE BUSINESS IN THREE EASY STEPS:
1. OPTIMIZE YOUR PERSONAL PROFILE SO BOTH PEOPLE AND SEARCH ENGINES CAN FIND YOU.
Personal Profiles are central to LinkedIn. People read them and search engines love to link to them! To optimize your profile and bring immediate benefit to your overall web marketing efforts:
° GET YOUR PROFILE TO 100 PERCENT.
LinkedIn will naturally prompt you to do this. Just do it. Your profile is 40 times more likely to be found according to LinkedIn’s research.
° MAKE YOUR PROFILE PUBLIC.
Go to Edit Profile and click Edit next to the Public Profile Field. Select: Make my public profile visible to everyone. As a real estate agent, your name is an important keyword.
° GIVE YOUR PROFILE A REAL NAME.
Scroll down below the Public Profile field to find the Your public profile URL box. Click Customize your public profile then type in your name. Google will love you for it!
° INCLUDE SEARCH ENGINE KEYWORDS IN YOUR PROFILE.
Place them in your professional headline (the field under your name on your profile), summary and employment history. Example headline: Residential REALTOR | Rental Property Management
° IN THE WEBSITES SECTION OF YOUR PROFILE, USE ALL 3 FIELDS WITH THE OTHER OPTION.
An optimized profile is a visible profile on LinkedIn, Google and beyond. Make your name visible.
20 I GEORGIA REALTOR
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