News BRAND RETURNS Rammer branded products return
Rammer branded products makes a come-back
Rammer, the brand synonymous with hydraulic hammers and attachments, is set to make a welcome return as Sandvik Construction announces a multi-brand strategy.
Through the reintroduction of Sandvik owned Rammer branded products Sandvik will be able to serve a wider customer base through the use of differing breaker focused distribution channels
The Rammer brand was withdrawn in 2007, when the entire Breakers
Lahti product line came under the Sandvik Mining and Construction umbrella. As a key part of the Sandvik brand the Breakers Lahti facility has remained at the forefront of hydraulic breaker innovation, directly benefitting from Sandvik’s experience and know-how. In recent years the entire product range has been updated; with all developments benefitting from customer need based designs and solutions aimed at maximizing the uptime of the unit. Now however the famous Rammer name is now to be reintroduced by Sandvik in a move that is a unique part of Sandvik’s new multi-brand strategy. Despite the undoubted benefits of being part of the Sandvik brand the reintroduction of Rammer branded products has been based on customer demand. “For more than 30 years Rammer enjoyed a
level of brand loyalty that is virtually unique in the field of construction equipment. And that popularity has never decreased,” says Ola Ulmala, vice president of PA Breaking. “Our hydraulic hammer and attachment customers in the construction, demolition and quarrying sectors let us know that they would welcome the return of the Rammer brand, and, as a customer-focused company, it is our duty to give those customers what they want.” As stated the return of Rammer branded products will be welcomed by equipment owners and operators across the globe, as over the years the Rammer brand set the benchmark for many of the key innovations – many bearing the company name – that helped shape the hydraulic hammer business of today. n
WEBSITE LAUNCH
Weir’s website is crystal clear
Weir Minerals has launched a new website –
DewateringExpertise.com – that uses interactive graphics to show which of its pumps are most appropriate for use in a wide range of mine and quarry applications. Covering underground and open-pit mining and quarrying as well as extraction of water from lakes, rivers, ponds and the sea for use in wet processes, the site makes it simple for operators to see quickly which of Weir’s wide range of pumps and other process equipment best fits their needs. Brunella Steffanelli, regional marketing manager at Weir Minerals, said: “Dewatering is a challenge that almost all quarrying and mining operations have in common, but with so many different applications and a wide range of products to match, it is not always easy to tell which pump is right for the job. “With the new website, a site operator can log on and see within seconds not only which family of pump to use – whether centrifugal, positive-displacement or turbine-driven and whether submersible, pontoon or shore-mounted – but also what specific models and sizes are available to fit the bill.” n
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www.inpro-seal.com | +44 141 424 4122
www.solidsandbulk.co.uk
Solids and Bulk Handling June 2012 7
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