The scent of success for Mereway Bathrooms
A perfume is just a perfume, right? Everyone has their favourite perfume. When in the bottle it could be anyone’s, but once someone wears it, it becomes individually theirs, they become themselves, feeling incomplete when not wearing it. A perfume magically lifts spirits and stirs emotions. This new ethos behind the Mereway Bathrooms brand is the next chapter in Mereways’ intriguing ‘Live Life The Mereway’ philosophy.
Live Life The Mereway
Living Life The Mereway means exercising taste and judgment, but more than that, it means taking the time to make choices that enhance your life. Just as someone wouldn’t just buy any old perfume because it was cheaper or more conveniently available, a typical Mereway Bathrooms customer would take the time to select a Bathroom on the basis of inspirational design and quality, creating the perfect bathroom space that is an individual sanctuary.
New logo
Reflecting this new brand ethos and corporate representation, Mereway Bathrooms are pleased to unveil a new cool, contemporary company logo that presents an updated fresh, clean style that complements the Mereway Kitchens brand. Sales & Marketing Director Tim Wood comments “We want to give our products and branding real meaning, and develop an understanding of what you get for your money. Buying a British bathroom means experiencing unrivalled quality of service and receiving inspirational, cutting edge products designs that the market demands”.
New brochure
A new product brochure has been introduced to coincide with their June launch, comprising an impressive 82 pages packed full of gorgeous shots displaying their comprehensive product portfolio. The brochure has been designed with the consumer/retailer relationship in mind, providing an invaluable tool for designers to create unique bathroom plans. This year they have introduced the largest number of product shots ever for one launch. With sumptuous lifestyle photography accompanied by eloquent, concise product descriptions, the book beautifully illustrates the elements that create each individual look. Tim adds “We are offering our retailers a strong consumer message to entice customers through inspirational marketing and engaging messages that will stir their senses. Our product is of a premium quality and we want our retail partners to use this message to engage with them and encourage the inclusion of bathroom furniture within their plans”.
Brand Champion
Each of the Mereway ranges is being positioned within the consumer marketplace to appeal to distinct groups – each having a ‘brand champion’ that personifies the design characteristics of the collection, as well as sharing Mereway brand values.
30 BKUJUNE 2012
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