Celebration Time for Belling as it unveils the
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012 is an exciting year for everyone in the UK as we host the Olympics and celebrate the Queen’s Jubilee.
And much loved appliance brand Belling has a celebration of its own as it reaches the milestone of 100 years in business - something that few brands achieve.
Belling is marking the occasion with a year long programme of activities, with one of the most significant events seeing the launch of the 100 Collection, a range of limited edition cooking appliances.
Alongside this is a calendar of events for retailers, customers and employees, including fundraising events for Belling’s Charity of the Year, Anthony Nolan which was chosen by Belling employees and Facebook fans. Belling hopes to raise £10,000 for Athe charity which saves the lives of people with blood cancer who need a blood stem cell or bone marrow transplant.
Unveiled at an exclusive preview event at The Savoy, the 100 Collection includes four freestanding ovens, four range cookers, four built-in ovens and a new-look for the legendary Baby Belling. The 100 Collection product range combines clean lines, a brilliant white finish and chrome accents to create a range of eye-catching and effortlessly stylish appliances with real ‘wow’ factor. These products celebrate Belling’s heritage as a great British brand whilst also looking to the future.
The collection offers a choice of four 60cm freestanding ovens across a range of fuel options: the FSE60DOP freestanding electric double oven with programmer; the FSE60iDOP, a freestanding
electric double oven with induction hotplate; for gas lovers the FSG60DOP and for those looking for dual fuel option, the FSDF60DO.
In range cooking, there is a choice of two 90cm options: the 90cm dual fuel Belling Cookcentre with high level grill and the modern, professional Belling DB4 in 90cm electric. As part of the collection, the DB4 is also available in 110cm dual fuel and 110 electric options.
The new centenary aesthetic has also been applied to four built-in ovens, a fully programmable electric 60cm BI60FP, 70cm BI70FP and 90cm BI90FP. A gas option is available in the 90cm BI90G. Belling’s iconic Baby Belling – a table top cooker that has been a bestseller for the company since the 1970s – has also been given a contemporary make- over in the form of the 121R. A donation from sales of the 100 Collection will be made to Anthony Nolan.
A new Belling brochure and website has been unveiled and a limited edition Belling history book has also been produced, charting the the formation of the brand through to the present day.
u0844 248 4149
uwww.belling.co.uk
BKUJUNE 2012
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