Home is where Ideal Bathrooms heart is I
deal Bathrooms Create Your Ideal Bathroom brochure (CYIB) has now become the sales aid of choice for over 1,000 bathroom showrooms throughout the country. This 290 page,
comprehensive bathroom guide brings together some of the industry’s leading brands in one fantastic brochure which allows consumers to compare and contrast products to achieve their dream bathrooms.
The new 2012 edition introduces a special feature on Inclusive Design, recognising that this is a growing market for retailers to take advantage of. Throughout its pages CYIB identifies products especially suited for Inclusive Design, highlighting them with the appropriate symbol of a heart. This heart symbol has been designed to make it easier for consumers to identify more accessible bathroom products when looking to future proof their bathrooms whilst allowing mindful consumers to create stylish and functional bathrooms for now and in the future.
“It is no secret that the market is tough at the moment and sales do not come easily now” says Ideal Bathrooms’ Commercial Director, Danielle Lillis. “However water saving and Independent Living are key growth areas for the bathroom industry and offer potential new sales for retailers. Highlighting these products in CYIB will draw attention to this market and help consumers make informed choices. Retailers can benefit from this by being able to offer knowledgeable advice and by adding relevant displays in their showrooms, which can be promoted to this potential new customer base.”
To support customers across their complete range, Ideal Bathrooms’ maintains a stockholding of over 15,000 product lines, representing over £6 million, which can be delivered next day to virtually any corner of the land from one of their four distribution centres.
u0800 6342600
uwww.idealbathrooms.com
16 BKUJUNE 2012
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