30
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20
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10
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E
480
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480
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l
490
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MAILING DATA Preparing the mailing data is again another area where the production wheels can come off. Carrying out pre production checks to this data is important.
l COLOUR 500 N 510 N
“It’s not just ink on paper” was very much the buzz phrase a few years back, but in reality the product is very important. It is the only thing the end consumer sees and many things can go wrong from the moment a photographer presses click to the point when the magazine is opened. You need a partner who really understands how to control the process with you. It’s an area that can have disastrous consequences if overlooked. So getting this nailed upfront is essential. Ensuring the files are viewed, tagged and produced to FOGRA standards is vital. Also a good print partner can introduce you to tried and tested affordable monitor and calibration solutions.
A REVIEW OF THE WHOLE PROCESS The final part of the four step process is the review and evaluation phase. There are questions you need to ask yourself post production. You should spend that time looking at what went well, what didn’t and what improvements you can make to the processes.
490
N
Were the processes clean and efficient?
500 N
510
N
If your answer is “NO” to any of these questions, then please get in touch.
sales@stephensandgeorge.co.uk
520
N
Com’muni,cator ISSUE 30 30
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520
N
Were you made aware of any extra costs?
Was the process environmentally friendly?
Did your product look and feel high quality?
Will you enjoy longevity of the relationship?
Did you get value for money?
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