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FINDING THE RIGHT PRINT PARTNER
490 N
Mike Donovan, S&G’S TECHNICAL MANAGER EXAMINES THE SYSTEMATIC PROCESS THAT ALL PUBLISHERS SHOULD FOLLOW WHEN THEY ARE IN A POSITION TO LOOK FOR A PRINT PARTNER
Finding the right print partner is essential to rounding off your publishing experience. A printer can make or break all the work put in creating your publication. The hours spent creating, writing, chasing, can mean nothing if the final product is poor.
500 N
There is a defined four point process
THE SELECTION OF POSSIBLE PARTNERS
NARROWING THE FIELD
510 N PRE PRODUCTION
A REVIEW OF THE WHOLE PROCESS
THE SELECTION OF POSSIBLE PARTNERS
Nobody is naive enough to think that price is not a major factor, it will always be the first driver. We all have to pay the bills and we all want value for money. It is essential that your print partner is equipped to produce your title in a cost effective way. It is important that you produce a clear and concise brief, written ideally, that you send to each potential partner. You want to know that when you get your quotes in, you are comparing apples with apples. You will get many quotes of similar pricing, so there are other factors which should be seriously looked at. These questions are really open and should enable any potential partner to impress on you their ability to make a difference to your business.
What makes them
different and what can they do for your business? It’s about adding value. It’s not just producing a product for the publisher. It’s about
520 N
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