FEATURE BROADWAY MUSICALS
immediately. Mobile technology means that shows can be booked up to the very last minute, if tickets are still
available. Broadway Inbound is owned by the Schubert organisation which has a long
Broadway history and currently owns 17 theatre on Broadway and one off Broadway theatre.
New York has many more pre- bookable excursions and attractions that clients will not want to miss. Circle Line Sightseeing Cruises are bookable through operators such as Attraction World and
Dosomethingdifferent.com. Try selling a three-hour cruise
around Manhattan Island with full commentary on over 101 sites including a close
encounter of the Statue of Liberty. There’s also a two- hour semi-circle tour
around midtown and lower Manhattan, a Harbour lights night-time cruise and a Liberty Cruise to the statue and back, or
speed freaks can try The Beast, a jet-
powered thrill boat which races along at a speedy 45 miles
“
www.broadwaycollection.com is a trade resource with links and information to help agents sell the shows. The site includes summaries of each show”
per hour. World Yacht offers a choice of brunch, lunch and dinner cruises. The three-hour dinner cruise includes a four-course dinner with passengers seated at private tables.
From the Front Line BOB HOFMAN
Senior Director of Broadway Inbound
“Over the past five years
the international market has been responsible for between 15% and 21% of the total Broadway audience.
"The exact percentages vary year to year and season to season, but with numbers that high it becomes obvious how important the international traveller is to Broadway.
"The Broadway Collection’s goal is to engage the market as widely as possible, to encourage more travel-related companies to offer advance purchase opportunities for Broadway tickets to their travellers. By purchasing in advance the traveller gets a good seat at a fair value and the chance to see the show they want to see.”
DELLA TULLY Travel Trade and PR Rep UK and Ireland, The Broadway Collection
“Tourism Marketing Partnership is very pleased to be representing The Broadway Collection in the UK and Ireland. New York remains a top U.S. destination for this market and one of the key components of any visit is a Broadway show. "Broadway Inbound is used by an
increasing number of UK and Irish operators who appreciate the easy booking system, great inventory and attractive rates and commission. As a dedicated office for the UK and Ireland, we can assist with tour operators who require log-in/passwords and provide staff training and presentations.”
Room Report Ideally located just a short walk from Times Square, the Sheraton New York Hotel and Towers recently completed a three-year, $160 million renovation of its guest rooms, fitness centre and lobby. It is Starwood’s
www.sellinglonghaul.com • June 2012 53
JOAN MARCUS
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