Broadway Musicals THE BOARDS TRADING
Book Broadway in advance and cash in on the most important part of your client’s New York itinerary, says Sally Parker
BROADWAY MUSICALS Top Selling Tips...
• Book a long weekend... “I flew from Heathrow at 19.00 and was in New York by 22.00. After packing in three shows I headed home at 21.00 on Sunday and was back in the UK by 09.00 ready for work!”
• Better second time around... “Just because someone has already seen a show in the UK doesn’t mean they won’t want to see it again. In fact it’s more likely that they will want to see the same one again on Broadway so they can compare the two”
• Just the ticket... ”Sell more than just Broadway! New York offers a host of other pre-bookable activities, like boat tours, food tours and city attractions like museums and the Empire State Building's”
SALLY PARKER Publisher
capturing the spirit of Broadway – the epitome of New York glamour.
W
Vibrant and exciting New York is a city that never fails to capture
imaginations and is at the top of many people’s ‘must visit’ list. Once there, entertainment and more specifically Broadway, plays a big part in the archetypal New York experience. Last year, 12 million tickets were sold for Broadway shows and most visitors to New York had ‘seeing a Broadway show’ on their to-do list. But the reality is that your clients need to book in advance to secure their seats at the show.
Last-minute deals are hard to come by and if clients try to book through their hotel the concierge will add a fee making the ticket prices prohibitively expensive. Research has shown that, though over 85% of visitors entering New York say they plan to catch a show, of these 60% don’t see one. Broadway shows provides a golden opportunity for travel retailers to pre-sell tickets, thus giving customers better value – and a better seat – by confirming tickets along with their other travel arrangements. Tickets bought in the UK and included
Main picture, Broadway's latest blockbuster, Memphis with Times Square and a scene from Anything Goes, facing page
52 June 2012 •
www.sellinglonghaul.com
hen Lisa Minnelli sang I want to be a part of it, New York, New York! she was
as part of any itinerary mean more commission for agents and a truly memorable experience for the client.
One hassle-free way
of procuring the hottest tickets in town is
through The Broadway Collection, from
Broadway Inbound (www.
broadwaycollection.com). This group of 18 new and classic Broadway musicals (which change season by season) are selected because of their popularity with international audiences. Tickets are sold with
around a 20% discount off normal rates and are for the best seats, either at the front of mezzanine or orchestra. The website is a resource for the trade with links and information to help agents sell the shows. The site includes summaries of each show, photos, videos and
links to each of the show’s websites. Travel agents can also book the shows through tour operators
including Attraction World, Virgin Holidays, TUI and
Dosomethingdifferent.com. The booking system is easy and tickets are accessed and confirmed
ARDS
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68