show report Indaba 2012
The Durban ICC again hosted this year’s Africa travel exhibition running from May 12-15 and hosting over 11,000 members of the travel industry...
BY JO AUSTIN AND SALLY OAKEY With more than 2,000 exhibitors at
this year’s Indaba in Durban, it was estimated that the economic impact on the city and KwaZulu-Natal as a whole was in excess of R250 million. The theme this year was ‘Shaping our future together – partnering to win’ and new to the show was a series of speed marketing sessions showcasing heritage, adventure, and responsible tourism. The four-day event has been held at
the ICC since 1992 and has helped to transform the city’s seafront which now features promenades, spotless beaches
and top quality international hotels. Commenting on the show, Lungi
Morrison, UK country manager for South Africa Tourism said: “We have a goal to push up UK visitor numbers to 600,000 over the next couple of years so we are working closely with the trade in a number of joint initiatives, particularly with South African Airways. Indaba is a great platform for us to welcome our UK tour operators to show them new product and experiences, an opportunity to inspire our UK trade ahead of all the work that has to be done in the market".
www.indaba-southafrica.co.za
SA Tourism committed to the trade Thulani Nzima, CEO of South Africa
Tourism (SAT) spoke to the European press at Indaba about his country’s commitment to the trade: “We value the trade and will continue to direct all our business through our valuable tour operators and agents”. ‘Twenty experiences in 10 days’ was
one of the 2011 campaigns used by SAT promoting the country’s value for money offering which includes; unique cullture, adventures, lifestyle and heritage, providing the British traveller with extraordinary stories to share with friends & family back in the UK. Added
IN BRIEF
&Beyond adds new experiences &Beyond has added a whale- watching experience for guests staying as Phinda Game Reserve, KwaZulu Natal. Available from June to October, guests may see humpbacks, mink and Bryde’s whales. Other new experiences include rhino tracking on foot, horse- riding tours and yoga safaris.
www.andBeyond.com
48 June 2012 •
www.sellinglonghaul.com
Granny Mouse gets greener Gill Bowmaker, owner of Granny Mouse Country and Spa in KZN, is making a mark in responsible tourism. In a bid to save paper, Gill only publishes her property information as an i-brochure and communicates with the trade and her guests entirely over the web and Facebook.
www.grannymouse.co.za
Wonderful Cape Town The New7Wonders Foundation,
based in Switzerland, has confirmed Table Mountain’s status as an official one of the seven wonders of nature – a move up from ‘provisional’. Cape Town has topped Sydney as TripAdvisor's best destination in the world and has been named Design Capital 2014.
www.tourismcapetown.co.za
Nzima: “Tourism numbers out of the UK showed 8% growth in January this year in a market which struggled in 2011 following the World Cup. Overall figures out of Europe show a growth of 2.5%.”.
Stellenbosch 360 The Stellenbosch Tourism and
Information Bureau re-branded as Stellenbosch 360 at Indaba this year. Annemarie Ferns, CEO of Stellenbosch
360 commented: "The idea is to find emerging entrepreneurs in townships and rural communities and bring them into the tourism mainstream.” Tourists can pay for them online. For example, adds Ferns: “Stellenbosch 360 might pair a woman who does Malay cooking in a township with a guesthouse in Stellenbosch, or an experience bottling wine at a Stellenbosch vineyard.
www.stellenboschtourism.co.za
SAA fleet news South African Airways has added
six new Airbus A330-200s to its international fleet. The faster, quieter and greener new generation Airbus brings the latest inflight technology and entertainment to every passenger in Business and Economy. The new model also brings a subtle new interior colour scheme of beige and cream. SAA flies to over 20 destinations in
Africa and as part of its growth plan the airline is evaluating the Boeing B787 Dreamliner as well as the Airbus A350 and the superjumbo A380.
www.flysaa.com
“Indaba is a great platform to welcome
UK tour operators” LUNGI MORRISON, SA Tourism
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