FEATURE ORLANDO
ORLANDO Top Selling
Tips...
“ The UK remains one of our top markets, representing about 23% of all international visitors”
Carrier has introduced a concierge service to help clients plan everything from dinners to park and show tickets.
Tourism Talk DANIELLE COURTENAY
Chief Marketing Officer, Visit Orlando “The UK remains one of
our top markets, representing about 23% of all international visitors. Orlando’s sunshine, ever growing mix of new attractions and experiences and variety of accommodation options continues to appeal to UK holidaymakers. If anything, our challenge is helping prospective visitors sort through all of Orlando’s options to select the best activities that meet their needs. Our travel agent partners are increasingly important to this process. “We make regular visits to keep agents updated and we really encourage agents to take advantage of our online Orlando Holiday Challenge to expand
their knowledge. Upon completion of the six-module programme agents receive the title Orlando Holiday Specialist and become eligible to attend the Orlando Superfam to understand the destination better. The programme is available at www.
orlandoholidaychallenge.co.uk.”
Beach Options Provide clients with an extra ray of Florida sunshine by suggesting a twin- centre break combining Orlando with week on the beach.
ST PETERSBURG & CLEARWATER These neighbouring resorts near Tampa offer family-friendly beaches and attractions including the swashbuckling Captain Memo’s pirate cruise and Clearwater Marine Aquarium, home to Winter who starred in the film Dolphin Tale. KISSIMMEE A 25-minute drive from Orlando, Kissimmee is well placed for trips to Atlantic Coast beaches and the Kennedy Space Center and back in
town the Saturday Nite Cruise of classic cars is a weekly institution. FORT
MYERS & SANIBEL
Known as the Seashell
Coast the shallow
waters make Fort Myers another good choice for families and relaxing
Sanibel Island, accessed via a causeway bridge, is a relaxing retreat with a network of cycle paths.
NAPLES Upmarket Naples boasts chic shops, art
galleries and golf courses
and is close to the Everglades
National Park and unspoilt white
beaches of exclusive Marco Island, largest of Florida’s chain of 10,000 islands.
• Double up… “Orlando is a perfect destination to twin with other places and I would recommend an Orlando and Miami combination” DERREN JOSEPH
Interim Market Manager for USA, Kuoni
• Witness the wetlands… “Boggy Creek airboat rides are one of Central Florida’s best-kept secrets. Morning tours are best for seeing wildlife, large groups and reducing waiting time” NEIL GARNER
Head of Product, Cosmos • Go Natural…
“Combine theme parks with a visit to a Wekiwa Springs State Park, this is a hidden gem and Florida at its most natural”
SUZANNE HARVEY US Regional Product manager, Hayes & Jarvis
Orlando's legendary theme parks offer a wealth of different experiences that make it a dream destination, especially for families
www.sellinglonghaul.com • June 2012 21
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