26
LUXURY TRAVEL MAGAZINE International Luxury Travel Market Asia 2012 |
www.iltm.net/asia Australian luxury traveller trends
Not even earthquakes and volcanic ash clouds could stop Australians travelling in 2011 as more Aussies than ever took advantage of the strong Australian dollar and headed overseas.
According to the Australian Bureau of Statistics (ABS) Overseas Arrivals and Departures, Australia, December 2011 report, there was a 9.6 percent increase in the number of Australians travelling internationally in 2011. Growth in outbound Australian tourism is forecast to increase by a further 5.4 percent in 2012 according to the Department of Resources, Energy and Tourism’s, State of the Industry 2011 report.
KPMG Partner Bernard Salt, a leading commentator and advisor on consumers, culture and demographic trends in travel, believes that this trend applies across the full spectrum of Australian travellers from backpackers to ultra-luxury. Salt said that while luxury travellers are less likely to be influenced by the high Australian dollar it is still a factor. ‘Everyone does like to see their dollar go further,’ he said.
International doesn’t always mean long-distance for Australians with three of the top five travel destinations in the Asia-Pacific region. The ABS Arrivals and Departures report shows that the most popular destination was New Zealand, receiving 14.1 percent of Australian international travellers, followed by Indonesia (11.3 percent), the USA (10.2 percent), Thailand (7.1 percent) and the UK (6.3 percent).
Destinations closer to home,
like Thailand, remain popular choices for travelling Australians
The same ABS report shows that as a global travel destination, Australia’s popularity has been impacted by the higher Australian dollar as well as the economic turmoil in Europe and the USA. Inbound tourism remained flat in 2011 compared to 2010 (5.9 million arrivals).
Salt believes that Australia’s distance from traditional tourist markets like the US and Europe is also a factor. ‘Most luxury travellers don’t do discomfort for very long and a 24 hour flight is a big ask. The industry needs to look to emerging luxury markets like China and Japan in the future – they’re only an overnight flight away.’
Janeece Keller Editor, Luxury Travel Magazine
Catalogue sponsored by
21 Designer Outlets across Europe
Visit us at stand D350
mcarthurglen.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86