IN MAGAZINE International Luxury Travel Market Asia 2012 |
www.iltm.net/asia First class vacations
Spending on quality holidays is the kind of lifestyle actively pursued by elite travellers and promoted by luxury travel suppliers. In our part of the world, travel buyers have higher expectations of how ‘luxury travel’ is defined. High demand for the dimensions of exclusivity has been proactively responded to in the Asia luxury travel market. Since elite travellers approach suppliers for exclusive and preferential treatment, and especially, insights and professional vacation ideas, one stop travel planning services with professional private touring is essential.
As for visitors coming to cosmopolitan destinations like Hong Kong, aswell as the most refined amenities and recreational club services they would expect, attractions include interactive culinary experiences where Michelin starred chefs can share their culinary wit with diners. They also look for exclusive access to local haute events, tailored relaxation services and VIP shopping services accompanied with privileges and knowledge- based seminars or demonstrations that relate to their purchases. The smart and savvy are increasingly seeking experiential travel, which embodies knowledge and experience of refinement and tradition.
Likewise, local travellers are getting more adventurous with exploring overseas destinations. Among the many luxury travel experiences, exclusive wine tasting trips appeal most to Asian elite travelers, simply because they would want to relate their enjoyment to knowledge and investment as do in-depth exploration of Bordeaux’s very best chateaux, namely Chateau Lafite, Margaux, Haut-Brion, Cheval Blanc and D’Yquem, where travellers can immerse all their senses in luxurious flavours. The level of cultural sophistication offered by the finest of tasting menus and superior hospitality are exactly what Asian travel buyers are looking for.
Through recognising these consumer preferences and offering tailored experiences, luxury travel service providers ensure the key Asian elite traveller is catered for. In Hong Kong, luxury service provider, such as The World Elite Club which delivers ‘inspiration’, ‘innovation’ and ‘information’ alongside its luxury lifestyle communication platform, inMAGAZINE, is connected to a wide range of exclusive international events such as the Academy Awards, Swiss White Turf, Basel, SIHH, Monaco Formula One and fashion shows in Paris and Milan, to name a few.
Nieve Wong Project Editor, inMAGAZINE
High demand for the dimensions
of exclusivity has been proactively responded to in the Asia luxury travel market
23
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