This page contains a Flash digital edition of a book.


Each month we ask a flooring industry professional the Tomorrow’s Flooring 10 Questions. This month, we chatted to Kuldip Dosanjh, the President and Marketing Director from Rug Doctor.


What was your first job?

My very first job was whilst I was doing my A levels; I worked on a production line in a bakery on Friday nights. In those days, the Saturday spike for bread was huge so they needed casual labour and it was very well paid as it was nights!


How did you get into the flooring

industry? My first proper full time job was with Procter & Gamble working as a Sales Marketing Representative in the laundry and cleaning products division based in North East Scotland. I think 75% of what I truly know today about sales and marketing I learned then as I was constantly talking to retailers every day about their business and problems.

Q3. 56

Who, in any other industry do you

most admire? Without a shadow of doubt,

the late Steve Jobs of Apple. He anticipated what the consumer really wanted, not necessarily what they needed, and delivered it without compromising on quality and implemented superb marketing strategies. He built Apple up to a multi- billion pound empire, left, came back and re-built it to a size many times bigger than many developed nations. Truly remarkable, and we are unlikely to see another like him for some time.


If money was no object, what car

would you buy? A Porsche 911 4S Turbo for my own personal indulgence and a big super-charged Bentley for travelling with friends and family.

Q6. Q7.

What did you want to be when you

were little? I always wanted to be a pilot growing up as it seemed to offer free and endless travel!

What do you do to unwind?

Jogging, as it gives me time to think and get fit at the same time, long walks down the River Thames in Sonning towards Reading with my family, which is great relaxation and time to catch- up and golf. Unfortunately, I only get to play about six times a year but it’s a superb way to get a glimpse of what retirement might look like when I’m playing every week!

Q8. Q5.

How would you improve the

flooring industry? I would want to help educate consumers about the health benefits of cleaner carpets and communicate to them that you don’t always have to replace them in order to have a fresher looking carpet in the home.

If you could have a dinner party with

any three people, dead or alive, with one other person cooking and another person providing the music, who would they be and why? Rick Stein as he can make a great variety of food, mixing East and West brilliantly, Rowan Atkinson is a comic genius so I’d have him for the laughs and Freddy Mercury for sheer performance and some feel good music.


What, do you think, is the future of the

flooring industry? I anticipate that carpet sales will remain in the decline for

the foreseeable future especially whilst the housing market remains static and people are watching every penny of their household expenditure due to the credit crunch and recent fuel cost hikes. However, what we are seeing is consumers choosing to clean rather than replace.

Russell Cooper, from Eurofloor Limited asks...


How has your business

changed over the last five years? We have had five years of consecutive growth, so Rug Doctor appears to be recession proof! Rug Doctor has grown dramatically – more than doubled in terms of distribution points, people, sales and profits. As we get closer to optimal saturation for outlets, our focus is shifting to holistic marketing to not only improve awareness about the need and benefits of deep cleaning carpets but convincing more people to actually clean their carpets at least once a year.

Check out next month’s issue to see what Kuldip asked our next industry professional...

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66