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NEWSFLASH Follow us on Twitter – http://twitter.com/tomoflooring ONLINE ADVERTISING REACHES RECORD HIGH


Internet advertising leapt by 14.4% in 2011, to reach £4.8billion - a £687million rise on the previous year, according to the report from the Internet Advertising Bureau UK (IAB), conducted by PricewaterhouseCoopers (PwC). This is the biggest increase in internet advertising in five years.


Video advertising also saw a particularly strong growth; now accounting for 10% of all online display advertising.


Expenditure on online video doubled to £109million in 2011, up from £54million in 2010.


The report also suggests that social networking is another steady riser, with a 75% increase in banner ads on platforms such as Facebook, YouTube and LinkedIn. Social networks accounted for 27% of all the time spent online in the UK in 2011. Advertising on mobile devices also leapt


A NIGHT TO REMEMBER


At the end of last month, the Birmingham Hilton Hotel hosted the 14th annual TTA Awards, honouring the very best of the wall and floor tile industry.


Presented by Emma Jesson,


the Las Vegas themed ceremony raised money for the Children Today charity and provided a night of entertainment with Vegas showgirls, casino tables, an Elvis impersonator and a DJ.


F. BALL TAKE THE LEAD


Smoothing underlayments and adhesives from F. Ball and Co. Ltd., have played a key role in the restoration of 1,700sqm of flooring at the Watford Colosseum, Hertfordshire, helping create a durable and aesthetically pleasing floor finish in several areas including the bar, dressing rooms, and auditorium. The live music and entertainment venue underwent a large £5.5million restoration, and recently re-opened in all its former glory, boasting a new restaurant, cafe and several bars.


To begin the renovations, cork flooring was removed from the theatre’s corridors, and the subfloor was prepared. To protect the new


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floorcoverings, Stopgap high performance waterproof surface membrane was then applied to areas throughout the building where relative humidity measurements showed there was excess moisture. In the bar area, where subfloor conditions were particularly poor, slump resistant Stopgap 400 Repair was used to ‘patch repair’ holes in the concrete and sand/cement screed subfloor to make the surface good. Stopgap Green Bag 128 smoothing underlayment, which is suitable for heavy- duty applications and will accommodate the regular, high volume of theatre-going


last year, by 157% to reach a new high of £203million.


This increase was driven by the increased popularity of smartphones and tablets, such as the iPhone and iPad, along with new touchscreen technology and 3G enabled devices.


Anna Bartz, Strategy Manager at PwC, said: “This year’s results reflect the continued appeal of digital media – on desktop,


mobile or tablet – to advertisers for both brand advertising and direct response. All formats grew, with strongest increases in video and social media, and in search. Internet adspend's 14.4% growth is exceptional when compared to an estimated advertising growth of less than 2% across all media in 2011.”


Watch a video explaining the key findings HERE.


Winning a TTA Award is a statement of excellence unparalleled in the wall and floor tiling industry. Visit www.tiles.org.uk/winners2012/ for full details on all the winners and shortlisted nominees.


The Tile Association wish to thank Platinum Sponsors for supporting this event: Fila Industria Chimica Spa, Shackerley (Holdings) Group Ltd., Lithofin, Rubi (UK) Ltd., Schlüter-Systems Ltd, and Mapei (UK) Ltd.


patrons, was then applied to all areas to create a smooth surface on which to apply new floorcoverings.


Two F. Ball adhesives were then used to install 1,300sqm of bespoke carpet in the bar, corridor and auditorium areas; Styccobond F40 being used to secure the underlay


to the floor and Styccobond F3 being used to adhere the carpet to the underlay. In the backstage and dressing room areas, linoleum flooring was installed with Styccobond F54, a synthetic rubber emulsion with a high level of initial grab.


www.f-ball.co.uk www.tomorrowsflooring.com


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