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SHORT BREAKS selling & HOLIDAYS


UK HOLIDAYS ALDERNEY


30 32 22 GERMANY CROATIA 08


Costa Brava Madrid 28


thisissue


Few industries get buffeted by as many issues – for good and bad – as the travel and tourism industry.


Three months away from the Olympics there’s still uncertainty about their impact. It does seem that for every person who wants to be here for the experience there’s another who wants to be far away from London. The recent inclement weather will have reminded many just how volatile the UK climate can be and re-ignited that ever-latent desire to ‘get away’. This issue of Selling Short Breaks & Holidays has a great mix of sales ideas at home and abroad. Beach stays and city breaks in Croatia are detailed while some of the nature and wine options in Germany are also profi led. Other options are Madrid, the Costa Brava and river cruising, while at home the unique delights of Alderney and some UK Summer Holiday ideas are reviewed. Finally, for help selling cruises to the unsure, see our ‘Cruising for fi rst timers’ feature.


City Fair in June Looking ahead, Selling Short Breaks & Holidays is delighted to be a Silver Sponsor at the City Fair being held in London’s Wembley Stadium on June 25.


Selling Short Breaks & Holidays will be at this B2B event in force. If you’d like to join us, and to see a full list of the tourist boards, attractions, DMCs, cruise companies and attractions that will be there at the show, see www.cityfair.travel. Finally, look out for a full review of this exciting event in the July/August edition of Selling Short Breaks & Holidays.


32 30


22 GERMANY 26 13 Zagreb


contents


FEATURES 08 Croatia 13 Zagreb 18 River cruising 20 Cruising for first timers 22 Germany 26 Costa Brava Fam Trip Report 28 48 Hours in Madrid 30 UK Summer Holidays 32 Alderney


NEWS 04 General News 17 Cruise News


18


REGULARS 16 Hotel Review: Bovey Castle, Devon


25 Checking Out: Egypt and France 34 Talking Shop 35 Travel Uni


COMPETITIONS 15 Win a weekend break in Zagreb


Steve Hartridge, Editor


Publishing Director/Managing Editor: Alan Orbell • Account Manager: Alex Rogers • Group Editor: Jo Austin • Editor: Steve Hartridge • Journalists: Andy Hoskins, Julie Baxter & Laura Gelder • Creative Director: Matt Bonner • Art Director: Dan Franklin • Designer: Tina-Lee McDougall • Production Manager: Clare Hunter • Production & Reprographics Controller: Stephen Hunter • Managing Director: Martin Steady Selling Short Breaks & Holidays is published by: BMI Publishing, Suffolk House, George Street, Croydon, Surrey CR9 1SR, UK • T: 020 8649 7233 F: 020 8649 7234 E: enquiries@bmipublishing.co.uk • Whilst every effort is made to ensure accuracy, BMI Publishing cannot be held responsible for any errors or omissions ©BMI Publishing 2012. Some images © Istockphoto.com and Bigstockphoto.com. Cover image courtesy of: www.istockphoto.com


www.sellinglonghaul.com • May/June 2012 3


©VISITBRITAIN/INGRID RASMUSSEN


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