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in a Blue World


are required and can spread the costs and risks of green investments. Micro-enterprises are especially important in LDCs but lack access to capital. Reduction of fees and favourable interest rates, along with in-kind technical, marketing or administration assistance can help.


Cross-sectoral consultation and Integrated Coastal Zone Management (ICZM) are required for good sustainable tourism, destination planning and development strategies. When developing tourism strategies, governments, communities and businesses need to establish mechanisms for coordinating with multiple ministries. Cross-sectoral consultation is required in areas such as zoning, protected areas and agricultural standards. Tourism planning has to include capacity building, government


Blue Flag up! Norway Denmark Canada Iceland Ireland


Spain France


North Atlantic Ocean


Bahamas Dominican Republic Jamaica US Virgin Islands Puerto Rico Brazil


South Atlantic Ocean


South Pacific Ocean


South Africa New Zealand


Number of blue Flag certifications by country


Total beaches and marinas


600 300 130 15


Source: Blue Flag International Coordination. Number of Blue Flags


1 000 1 500 2 000 2 500 3 000 3 500


500 0


1987 1990 1995 2000 2005 2010 17 Countries with Blue Flags


10 20 30 40 50


0


The Blue Flag is a certification assigned towards sustainable development of beaches and marinas through strict criteria dealing with Water Quality, Environmental Education and Information, Environmental Management, and Safety and Other Services.


Indian Ocean


French Polinesia Portugal Morocco Italy Greece Tunisia Cyprus Romania


Netherlands UK


Slovenia Sweden


Lithuania Latvia


Poland Germany


Croatia Ukraine Montenegro Turkey Jordan UAE


North Pacific Ocean


Russian Federation


commitment, enforcement and climate change considerations. ICZM, a multi-sectoral approach for balanced development, use and protection, helps implement strategic planning.


Government investments and policies


can leverage private sector actions on sustainable tourism. Government spending on public goods such as protected areas, cultural assets, transport, and renewable energies can reduce the cost of green investments. Governments can use tax concessions and subsidies to encourage investment. Energy use and waste generation need to be correctly priced to reflect the true cost. An efficient instrument to deal with greenhouse gas


emissions is to introduce


carbon taxes on production and consumption but can be challenging in developing nations.


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