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SEA CHANGE


Each Develop in Brighton Conference offers a new view on the games industry. Our essential guide brings you everything you need to know about the show, so you can make sure you catch all the highlights


LEAD KEYNOTES


EVOLVE KEYNOTE: Everyone’s Business is Business Jason Holtman will deliver an insight into how developer and online store provider Valve has structured itself to become one of the world’s most respected games studios and retailers. (Jason Holtman, director of business development, Valve) 09.30 am, Tuesday, July 10th, Room 5


IF YOU’RE LOOKING to see how the development industry is evolving, then the Develop in Brighton conference should be an essential stop on your annual tour of the globe’s games buisness conferences. And this year’s conference is shaping up to be the best yet. With 1,500 developers set to descend on the seaside city of Brighton, and dozens upon dozens of sessions, panels and talks scheduled for the event, it is sure to prove a superb learning experience, networking event and chance to see old friends in one of the UK’s finest cities. With an Indie Dev Day element, the


forward looking Evolve sessions, and a wealth of content for studios established


and newborn, there looks set to be something for everyone; not least the main keynote by Eugene Evans, VP and studio GM at Bioware Mythic. Evans will be joined by a host of other speakers across nine tracks covering everything from audio and production to education and art. Now in its seventh year, the conference


kicks off Tuesday, July 10th with Evolve, and continues until Thursday, July 12th. And don’t forget that on Wednesday, July 11th, the Develop Industry Excellenece Awards takes place in the same venue. See you in Brighton.


www.develop-conference.com


OPENING KEYNOTE: A Survivors Guide: 30 years in Video Games BioWare Mythic’s industry veteran Eugene Evans comes to Brighton to share his story and relate the lessons he has learned about adapting and staying relevant by taking the best practices of the past, avoiding fads, staying true to an IP and remaining ever optimistic of the future. (Eugene Evans, VP and studio GM, BioWare Mythic, an EA Studio) 09.30 am, Wednesday, July 11th, Room 2


OTHER KEYNOTES:


ART KEYNOTE: Evolution of Art in Social and Mobile Games


James Zhang takes a look into recent trends and the evolution of art in social and mobile gaming, and offers advice on effective art management. He will also touch on globalisation, working with low budgets, and team motivation. (James Zhang, founder and CEO, Concept Art House) 12.00 pm, Wednesday, July 11th, Room 5


AUDIO KEYNOTE: Stephen Root will reflect on lessons learned during a career spanning nearly two decades, and will talk about what inspires him and what he sees as the critical factors for making today’s video game soundtracks sound as iconic as famed movie scores. (Stephen Root, director of audio, Codemasters) 10 am, Thursday, July 12th, Room 6


28| JULY 2011


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