JORDAN
Kempinski Hotel Aqaba
‘Redefi ning the standards of luxury in the region’, the fi ve-star Kempinski Hotel Aqaba, is described as a lifestyle destination situated in Jordanian scenery of mountainous backdrop and white sandy beaches fringed with what is claimed to be one of the best diving and coral reefs in the world. The hotel’s architecture makes a bold
u ”Jordan is part of the Bright Training
Consortium and will be taking part in 14 trade road shows this year, each for about 50 agents. ”We also hope to host up to 20 agents on fam trips. In addition, we have an online training scheme and are continuing 50:50 joint-funded advertising with operators. Our core market is historical and cultural, but we are also targeting families and adventure travellers.“
asktheoperators Peter Hilton,
Middle East Product Manager, Cox & King “Over the past few
months demand for our tours has risen signifi cantly. New shorter tours introduced this year have been popular. We are aware of new hotel developments in and around Aqaba so this is something we’ll be watching for 2013. Jordan’s size means many of its sites are easily combinable and can be done in a pace to suit every budget and time restriction.”
Blanka Siejek,
Marketing Manager Longwood Holidays
“The 200th anniversary
of re-discovering Petra has resulted in more interest in Jordan over the past few months. Our best-selling holiday is the `Highlights of Jordan´ tour as it combines the famous sites with a couple of days’ relaxing in Aqaba. “The country offers a unique cultural experience that appeals to well- travelled, explorer-type clients. There’s no new product but our reservations staff can tailor-make any itinerary.”
David Symes,
Director of Marketing On the Go Tours “Clients are keen to visit
Pictures: Several main hotel groups now have properties at the Dead Sea; water-based family fun at the fast-growing resort of Aqaba
Petra in this 200th anniversary year, but we are also seeing interest in more involved tailor-made itineraries. This year we are promoting a yoga tour and an in-depth visit to Jordan led by Matthew Teller, author of the Rough Guide to Jordan. We are planning a family tour and an eco- tour, using the nature reserves and camping in Wadi Rum.”
The historical
attractions are the main draw but Amman is a bustling city with top-class hotels and families can enjoy a beach holiday in fast- growing Aqaba
12 March/April 2012 •
www.sellinglonghaul.com
Dave Archer, Specialist Sales Robert Broad Travel, Lichfield
“Jordan is a welcoming country with lots to see. I’ve toured and done the tourist board training. We sell a lot of Jordan holidays, both to families and older people. Mostly people book one-week tours. It’s good value, especially with easyJet now fl ying there. The main barrier is the situation in the Middle East; Jordan gets tarred with the same brush.” •
statement set on the shores of Aqaba, through the contemporary design and ambience of 200 rooms and suites, all with views of the golden shores and warm azure waters of the Red Sea. The Kempinski Hotel Aqaba is shaped in the form of a tear-drop. To maximize the benefi t of the year-round sunshine, the hotel boasts cabanas on the private beach, multi-layered swimming pool and a wide range of outdoor and water-based activities including jet skis and kayaks. There is also a Spa & Health Club which includes a Jacuzzi. There are a number of tours, desert excursions and camps and hiking trips. For dining there are three options, AM/PM, Fish-In and The Walk and a similar number of bars, the Aqua Lounge, The Black Pearl (re-opening mid-March) and the Sea Breeze. The Kempinski Hotel Aqaba Red Sea
was recently voted ‘Travellers Choice Award 2012’ for being amongst the very best hotels in the Middle East.
MORE... online at
www.kempinski.com
Kempinski Hotel Aqaba King Hussein Street PO Box 1441 77110, Aqaba, Jordan
T: 00962 3 2090888 F: 00962 3 2090800 E:
sales.aqaba@
kempinski.com
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