MARKETING & PR


Clothes Show Live benefits from an extensive national campaign as well as targeted and dedicated regional activity.


The 2011 campaign consisted of the following:


TV ADVERTISING Incorporating Channel 4, ITV1, E4, More 4, ITV2 & Viva


OUTDOOR CAMPAIGN Incorporating bus sides, billboard sites and shopping centre advertising


PRINT ADVERTISING In glossy magazines and national and regional newspapers


RADIO PARTNERSHIP With Capital FM Birmingham


ONLINE ACTIVITY Including partnerships with key fashion portals and online media partners as well as Video on Demand and banner advertising


GUERRILLA ACTIVITY Leaflet and poster distribution within key areas, including universities, concerts and shopping centres around the UK


Below the line activity included the following: •Dedicated PR campaign


•Segmented email campaign


•Consumer leaflet and postcard direct mail campaign •Targeted show website


•Social site activity including Facebook, Twitter, Spotify and YouTube 7–11 DECEMBER 2012 NEC BIRMINGHAM | CLOTHESSHOWLIVE.COM


•Online and print media partner activity •Interactive activity with participating brands including offers and product giveaways


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