the UAE, and GCC states. Going by the increasing trend towards medical tourism, the Arabian Travel Market – the premier show for the travel and tourism industry from the region – hosted a Medical Tourism Pavilion to provide a platform for companies and operators to discuss future roadmap for their destinations. Although the UAE is developing
its medical tourism industry, Asian destinations such as Singapore, India and Thailand are the market leaders for providing medical treatment to foreign patients. The UAE is in a prime position to establish itself as an alternative destination for the booming medical tourism market. The UAE’s ability to compete on
price is also no longer a matter of concern. The average cost of hear t bypass surgery in the UAE is $15-18,000, which compared with an average cost of $18,500 in Singapore, $15,000 in
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The UAE is in a prime position to establish itself as an alternative destination for the booming medical tourism market
www.lifesciencesmagazines.com ”
Thailand, $12-15,000 in India and $10- 12,000 in Malaysia, is not high. According to exper ts, a general opinion is that 40% of medical travellers seek advanced technology, 32% seek better healthcare, 15% seek faster medical services while only 9% of travellers seek lower costs, which tilts the balance towards UAE boasting some of the best doctors and equipment from across the globe. Hence, the need of the hour is
educating everyone on the options available and aggressively market its unique facilities on a global scale. For this we require unified effor ts, stricter regulation and effective marketing strategy to promote the country as a favourite destination to the outside world. At the moment, Thailand, India and
Europe act as source markets for UAE nationals who go for a medical tourism destination. The day is not far off when UAE will be the preferred destination for medical tourism, with global tourists making a beeline not just for the year- long sunshine, but also the medical treatments and services on offer in the country. ■
AH
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