Students team up with Cincinnati Reds and Pep “Take me out to the ball game!”
A group of marketing majors from Central State University will never hear that song in quite the same way again. They are participating in a nine- week semester project for the Cincinnati Reds and Pep, a promotional management
company. “This is an extraordinary experience!” exclaims junior ShyTiara Fowler. “To learn about the Reds, about the world of promotions – I’m loving this opportunity.”
The group of seven students
is working with Pep to develop strategies to increase attendance at the much-loved Cincinnati Reds’ home games at the Great American Ball Park.
“The Central State students
are helping us gather data, analyze research, and brainstorm new ideas,” stated Pep’s Creative Director, Lisa Boh. “We’re involving them in every level of the project.”
Students and their Pep mentors kicked-off the project when they attended a ball game September 15. “At the game, we got to meet and talk with some of the top executives from the Cincinnati Reds,” ShyTiara reports.
This is the fourth project of a CSU Clinic and outreach program developed by Pep. However, this is the first project where the students earn college credits.
“Because this project is much more involved, including a student 6 CENTRAL STATE UNIVERSITY
presentation and written paper, it is considered a Marketing Practicum course,” says marketing professor, Dr. Henry Schrader.
Dr. Schrader is enthusiastic about the rich opportunities the CSU Clinic offers. “It’s one thing to talk about the principles of marketing and promotions in the classroom. It’s quite another thing to let our students have real world experiences,” he notes.
“The Cincinnati Reds
appreciate Pep inviting us to be the subject of their longstanding partnership with Central State University, where Central State students get to participate in a real world marketing project with Pep professionals,” commented Karen Forgus, Reds Senior VP of Business Operations. “This collaboration is a great opportunity for everyone involved, and we are excited to see what great ideas the students come up with.”
Emily Stowe, also a CSU Clinic
Program Co-Chair, agrees. “The energy and enthusiasm of these students is really appreciated,” she confirms. “We’re all grateful to the Cincinnati Reds organization for making this
Dr. Henry Schrader and CSU student ShyTiara Fowler
project happen,” says Boh. “They see the value in the CSU Clinic program.”
A future at Pep? Perhaps The people at Pep also want to
Win-win-win… for everybody “Not only are we learning about
the industry of marketing and promotions, we’re also seeing young professionals at work,” observes ShyTiara. “They are so talented and so willing to share what they know with us. For me, this is very motivational.”
However, the team at Pep is
quick to report they are learning from the CSU students as well. “The Central State students provide a fresh perspective to this project,” cites Stacie Hoelscher, a CSU Clinic program Co-Chair at Pep.
provide an opportunity for CSU students to consider a future career at Pep. One Central State graduate already works at this growing company located in Cincinnati, Ohio. Montoya Moses, a star graduate from CSU’s Class of 2010, landed a job as a Pep Account Executive shortly after graduation. “This chance for the students to work with the Reds reminds me of the tremendous opportunities I had while at Central State. The University has a reputation of discovering and creating remarkable advantages for their students. Now it’s great to be a part of a company which also helps students thrive and grow in meaningful ways.”
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