2012 READERS’ CHOICE SURVEY RESULTS
Which company offers the greenest PLUMBING FIXTURE products?
Pro Active. The Kohler company has smoothly integrated water saving into their branding. Moen, another global company, is gaining market share with aggressive mixed media initiatives.
Which company offers the greenest BUILDING WRAP products?
Megaphone. DuPont is listed by Forbes as one of the ten companies that spend the most on advertising worldwide. Clearly, their green message is being heard loud and clear.
Which company offers the greenest FLOORING products?
Mystery Marketing. What’s behind Armstrong’s green brand leadership—sheer size? They don’t even mention sustainability on their Web site. Are their distributors telling a great green story?
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www.greenbuildermag.com 02.2012
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