GreenBuilder
EDITOR'S CHOICE
THE HOT 50
PRODUCTS 2012
MAKING THINGS BETTER
Here’s our annual list of 50 products chosen by Green Builders’ editors for their innovation, performance and ecological features—along with market viability. By Cati O’Keefe and Christina Birchfield
Not every new green product is ready for prime time. Cotton insulation is a perfect example: The first time it came onto the scene, its manufacturer lacked the infra-structure needed to survive. A similar product has now gained a market foothold, by avoiding the same mistakes. Early low-VOC paints got a bad reputation too. Now they’re practically a green standard.


So, what you’ll find in this year’s Hot 50 list is a heavy mix of trusted brands with a scattering of new players. Our Readers’ Choice survey (p. 49) confirmed something we had long suspected: You’re more likely to trust a green product (even a brand new one) from GE, Bosch or Icynene than a similar product from an unknown company.


02.2012 www.greenbuildermag.com 10

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