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Best — continued from Page 34


grace and compassion I can bring to bear, it feels like I get a little extra credit from those jurors. For example, jurors have come out of the box at the end of a


trial to hug me and say that I am a credit to women. I don’t know whether I am a credit to women, but I do know that it is striking for a person to say I am a credit


to women when all I did was do my job to the best of my ability. I believe that when the skeptical


jurors get past the “ugh, is she going to be any good at this” feeling, and they decide that you are good at trying a case even though you are a woman, they are capable of connecting deeply with you and your message. I believe that once the female trial lawyer has earned the jurors’ respect, jurors become willing to apply the descriptions at the beginning of this article to the woman lawyer standing before them. What does this mean? At least to me,


this means that we have to be all the things my focus group participants described us as being before our jurors will believe we merit the respect.


Becoming the best trial lawyer you can be


One of my mentors in life taught me


“The 7 P’s” – proper prior preparation prevents piss-poor performance. I went to Gerry Spence’s Trial Lawyer’s College (“TLC”) and, among other lessons, Gerry teaches the same thing – the way to win is through diligent preparation. I have also read a saying under a picture of Einstein that says, “Genius is 99 percent perspiration and 1 percent inspiration.” We all know this to be true – you have to work your ass off to be a good lawyer, and this is doubly true when it comes to being a good trial lawyer. How do any of us accomplish the


quality as attorneys that will lead jurors to conclude that we work twice as hard, are strong, smart, sharp, ferocious, aggressive, efficient, effective, driven to succeed, competitive, authoritative, assertive, outspoken, responsible, gutsy, compassionate, well-qualified and a badass? I think the answer is passion, effort, diligence and perseverance. In addition to working hard, I have


a few other suggestions. • Be the best, most authentic person you can be. Everyone says it, but it bears repeating and working on until we figure out what it means for each of us – be your- self. The genius of the trial process for


See Best, Page 38 36 — The Advocate Magazine FEBRUARY 2012


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