handling power sources l
Last year was the breakthrough year when PowerCell Industrial Battery Engineers became firmly established as a major player in the UK battery market, says sales director Ron Wilson. Now, with a raft of prestige orders and the FLTA’s Supplier of the Year Award under its belt, PowerCell steps into 2012 with great confidence.
Powering ahead
wenty-eleven got off to the best possible start when PowerCell was named Supplier of the Year at the FLTA Awards for Excellence. This coveted award is decided by a vote among FLTA members from across the materials handling industry, demonstrating widespread approval for the flourishing battery and charger supplier’s mix of state-of-the-art products and quality service. Ron Wilson says: “We pride ourselves on excellent service, so it meant a great deal to have this endorsed by our customers and peers.”
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The award proved a sign of things to come, as a string of deals with manufacturers and household-name forklift users alike saw PowerCell batteries powering more British trucks than ever before.
In particular, the company benefited from major deals to install SAFEchange – its groundbreaking Battery Management System – which optimises battery life expectancy, while
Below:
Derek Anderson (centre) receives the Supplier of the Year Award in February 2011 from BBC2’s Sally ‘Traffic’ Boazman and Tim Waples of award sponsor Doosan.
minimising downtime. With PowerCell’s reputation spreading rapidly – not only in materials handling but also air, rail, maritime and power industries – 2011 brought a marked increase in workforce; new team members helping the company to maintain its high standards for customers old and new. Meanwhile, a growing number of customers found they could protect the environment at the same time as cutting costs, using PowerCell’s innovative Battery Regeneration Facility. Giving customers’ batteries a new lease of life, at a fraction of the cost, Power Cell says this rapidly- expanding service is proving increasingly popular at a time where many hire contracts are being extended.
Now, the start of 2012 sees
PowerCell come full circle, as last year’s Supplier of the Year has become a proud sponsor of the FLTA Awards in its own right. Ron Wilson explains: “It is important to us to put something back into our industry, in the expectation that someone else will benefit from the FLTA Awards in turn, just as we have done.
“We go into 2012 with major opportunities for PowerCell to continue expanding to meet our customers’ needs. The quality service that has brought us this far remains paramount to our company objectives, so I see no reason why this should not be the best year yet.” ●
www.powercell.co.uk
28 ShD February 2012
www.PressOnShD.com ●factfile...
PowerCell to sponsor FLTA award PowerCell Industrial Battery Engineers Ltd has confirmed that it will be a full award sponsor for the Fork Lift Truck Association Awards for Excellence 2012.
The decision to show its support for the industry’s most established and respected awards event follows the company’s own success at Awards 2011 when it was named Supplier of the Year in a vote involving the entire association membership.
Announcing its participation, PowerCell’s managing director Derek Anderson said: “We are
extremely proud to be involved in the industry’s premier awards. Excellence in customer care is at the very centre of our business philosophy, and we are delighted to support excellence in others.” This excellence extends beyond the materials handling industry. PowerCell is a proud supporter of the Sick Children’s Trust, a charity established on the belief that no child should be separated from his family while in hospital receiving treatment for serious illness. Last year, the company raised more than £7000 for the cause.
Welcoming PowerCell as an Award Sponsor, FLTA chairman Martyn Fletcher says: “The Awards plays a crucial role in encouraging ever-higher standards in the materials handling industry. However, this can only be achieved through the support of companies such as PowerCell, who, having achieved a premier position, are willing to put something back. “PowerCell joins an elite team of companies whose commitment to our industry as Sponsors and Event Supporters makes the Awards possible.”
FLTA Annual Awards for Excellence will be presented on Saturday 18th February at the Hilton Birmingham Metropole hotel. Information on sponsorship and booking tickets can be obtained at the FLTA website:
www.fork-truck.org.uk
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