Join Google+— Get on the Plus Bus!
You may have heard awhile back about invitations being extended to join Google+. Or seen +1 icons popping up recently when you perform a Google search. You’re probably thinking, what’s all the buzz about Google+ and why should my business care?

Google+ is Google’s social network, launched June 28, 2011 as a private beta, but now open to everyone. It may seem like just like an add-on to your Gmail account, a Facebook knockoff, or as some say, Facebook done right, but the most compelling reason your business should care is that Google plans to take into account Google+ involvement when generating search results. All of those +1s (a public endorsement, similar to “Like” on Facebook) could add up to a lot of exposure for your products or services.

Businesses spend billions on SEO (search engine optimization) in an attempt to top the list of search results and according to ComSore, Google controls two-thirds of the U.S. search market. Here’s your chance to improve your SEO—and it’s free! Head on over to www.google.com/+/business/ and set up a page for your business. Then search for the Cambridge Chamber of Commerce and add us to your circles.

Need help? We’re fortunate to be in Cambridge, where Google has an office right here in Kendall Square. Google approached the Cambridge Chamber of Commerce as one of the top 100 organizations in the area to help our members get started with Google+ for business. We have a dedicated Google+ representative working with us who is happy to come to your office for a quick 30 minute meeting to set your business up on Google+. For more information, e-mail CCC Director of Communications Lisa Cohen at lcohen@cambridgechamber.org.

Google+ just became available for business use on November 7 and it is really just getting off the ground. Now is the time for your business to become an early adopter. Come join us. Get on the Plus Bus!

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