CASE STUDY John Lewis buys into
Vitrocolour benefits A
combination of exceptional optical clarity, ease of installation and impressive environmental credentials has prompted John Lewis to specify Lintec’s Vitrocolour UV films for new graphics at the Women’s Fashion Advice Suite in five branches, including Peter Jones, Brent Cross and Bluewater. The other locations are at Cheadle and Welwyn Garden City.
UV-printed with a subtle chain-link pattern, the graphics enhance half-width floor-to-ceiling glass screens at the entrances to the Women’s Fashion Advice Suite at each branch. A spokesperson for John Lewis said: “Vitrocolour’s near-perfect optical clarity makes it the ideal vehicle for the high standard of graphics we demand, while the film’s high scratch-resistance means there is no compromise on the longevity of the graphics. In addition, because Vitrocolour is a non-PVC film, it conforms to our environmental guidelines.” Andy Voss, Managing Director at Lintec Graphic Films, comments: “Vitrocolour has the edge over competitive products because it has been specifically developed for the task – it isn’t a rebranded security film, for example. This hard-coated product delivers significant benefits, including reduced film thickness and superior ink adhesion. The combination of its optimum glass- like clarity, as well as scratch resistance to
prevent haze from cleaning gives designers enormous scope for transforming glazed environments.”
The Vitrocolour range includes films to comply with a range of performance requirements in flat-glass applications, from short-term point of sale to long-term
architectural applications.
The graphics were printed and installed by specialist supplier Window Film Solutions (WFS), Chesham.
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www.lintecgraphicfilms.com
Branding is a breeze for Bolton Wanderers
an event and high specification visual merchandise adds that professional element. UK Point of Sale has made branding a breeze for Bolton Wanderers Football Club, by supplying portable flags for use in its Reebok Stadium.
T Visit us at
www.spdi-online.com
UK POS’ air and breeze flags have been designed with versatility in mind
he right
signage can make or break
and are specially engineered to be lightweight and portable meaning they are the perfect event accessories. The flags are eye-catching and perfect for both indoor and outdoor use, meaning they were the best solution to guide supporters around Bolton’s home grounds, Reebok Stadium.
Mike Needham, Head of Marketing at Bolton Wanderers Football Club, commented: “We recently used UK POS for the procurement of a number of highly visible and high profile flags to allow supporters to identify customer service staff around the Reebok Stadium. Despite giving UK POS a very tight deadline for the turnaround of
production and delivery, they managed to get the flags to us before the deadline, which was much appreciated.”
Debra Jamieson, Sales and Marketing Director at UK Point of Sale said: "Our flags are versatile, make great use of space and are durable, with the ability to withstand winds of 13-18mph making them perfect for outdoor use. We were able to provide Bolton Wanders with fantastic imagery which was essential to make sure they would guide supporters around the grounds.”
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www.ukpos.com January/February 2012 l SCREEN PROCESS AND DIGITAL IMAGING 13
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