Intelligent cooking appliances V-Zug combi steam oven Bosch Flexinduction hob
Amica Platinum ICook display
menu is displayed as animated icons, with a range of clock display options. From a selection of 24 preset recipe programmes users choose the desired options (and the weight if applicable), and the oven automatically selects the optimum temperature, time and mode of heating to suit the dish.
“A number of ovens in the market now
feature total automatic cooking options, where sensors determine the humidity of the food once the correct selection has been chosen on the control panel. With most brands, this function also requires the use of a temperature probe to ensure
the food is cooked to the user’s requirements. The ICS programme featured in the De Dietrich DOP895 or DOP770 single ovens requires no manual intervention whatsoever and with 16 automatic cooking programmes in the top of the range DOP895, this oven offers a wider range of automatic cooking options than any other intelligent oven. ICS is only one of four cooking modes featured in this oven, the alternatives being Expert (12 oven functions), Cooking Guide with 44 pre-programmed recipes, and Low temperature Cooking with 10 pre-sets,” explains Richard Walker, sales and
• Introduce consumers to modern cooking technology. Most likely, it was some years since they purchased their last appliance and much has changed. Explain how new technology can make their life more efficient and economical.
• Find out what they like to cook, and how much they have available to cook. Do they find cooking a challenge and want lots of help with automatic programmes and recipes, or do they love cooking and want maximum functionality?
• If possible have working appliances. LCD displays are very dull when not in operation. Only live appliances show the smart options and hidden benefits.
• Hold cooking demonstrations (manufacturers have home economists ‘for hire’) so your customers can get engaged with appliances and see how much can be achieved with ease.
• Take advantage of manufacturers’ training facilities to familiarize your staff with latest technologies, products and their benefits.
• If you can offer an after-care service (like DA retailer Glotech). This gives great reassurance to customers and helps the retailer in the final stages of the sale.
marketing director, De Dietrich Kitchen Appliances. Whirlpool’s multi-function ovens are driven by the 6th Sense technology with sensors that determine the weight of the food and monitor the oven temperature adapting the cooking time and controlling the cooking process accordingly, using the minimum of energy and time. The Glamour, Fusion and the Ambient ranges feature COOK3 allowing cooking on three levels simultaneously, without any flavour or aroma transfer. Also Hotpoint’s Intelligent Cooking System, featured in the built-in multifunction NewStyle SH103CX oven, takes all the guesswork out of cooking by offering a range of intelligent programmes for roasts, bread, cake and pizza. The Gorenje BO9950AX HomeCHEF is a built-in oven that combines the expertise of professional chefs with user-friendly technology. Its large colour TFT display allows the consumer to make the selection of settings by sliding a finger across the display. It also features a multi-step baking system – STEPbake – which enables pre- set changes of temperature, heating type and cooking time for the selected dish. AUTObake boasts as many as 65 preset recipes with photos.
Split cavity ovens such as the Hoover
Prodige oven and Samsung’s Dual Cook steam oven provide ultimate cooking flexibility, allowing splitting the oven cavity
38 The Independent Electrical Retailer January 2012
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