Digital TV and recording
of Freeview HD TVs include YouTube, iPlayer and LoveFilm Toshiba has seen a strong increase in sales of TVs with integrated Freeview HD, but Glenn Zanoni says, “I feel there’s still a job for the industry to do when it comes to communicating the benefits of features such as HD, on-demand content and recording. It’s essential that the industry promotes the user benefits of each service – consumers want to know what content they can receive, rather than the technology that delivers the content.” Interest in catch-up TV and movie download is increasing on connected TV products, says David Preece, while Warren Hampton notes that, “We are certainly seeing consumers choosing products that support value added services like catch-up TV.”
YouView offer
This year will see the consumer launch of the YouView service, which combines Freeview, catch-up TV and movie download services. A new generation of YouView TVs and PVRs are set to be launched. It sounds like an enticing prospect for TV viewers, but are
companies planning to support it? “Humax is the lead technology partner for YouView and as such, will launch a product this year,” says Graham North. Glenn Zanoni says, “YouView is a very interesting concept and there are certainly a lot of potential benefits offered by the service. We’re continuing to observe the evolution of YouView and look forward to seeing how
it develops in the future.” Warren Hampton says Samsung is still considering YouView for set-top boxes but is focusing on its Smart Hub platform for televisions, while David Preece says, “Our focus is on developing our Viera Connect platform.” By the looks of things, the home straight of the digital switchover will prove to be an interesting finale.■
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