Digital TV and recording Panasonic BWT700 Freeview HD Blu-ray player “There’s a large number of
that switched a few years ago,” he adds, “for Humax and our electrical retailers, the main opportunity will be communicating the need for a new digital recording device and high definition content, rather than introducing the concept of digital TV.” Peter Hainsworth says, “Whilst we are well on the road to completing the digital switchover, we must not be complacent. There will still be areas with transmitter overlaps and unique technical issues which occur in most areas. Regional marketing driving awareness of the switchover helps, but it cannot reach everyone. Therefore all parties involved – from the government and the manufacturer to retailer – have a responsibility to educate consumers about the switchover during each touch point.” The number of digital TV options presents a challenge, says Glenn Zanoni,
technologies and services available – Freeview, Freeview+, Freeview HD, Freesat, Freesat HD – which leads to a great deal of consumer confusion when
with standard and high definition recording. “I don’t think consumers are fully aware of the digital TV recording options, but more information regarding this is gradually being picked up,” says Graham North, “to help educate TV viewers on the benefits of digital recording, Humax has been running campaigns of door dropping leaflets with
Toshiba HDD & DVD/Video combi
making a new purchase. Each service has its own benefits, but the offerings overall are quite complex. So the challenge for the industry is communicating these benefits and minimising any confusion.” One of the challenges is making consumers aware of the various digital TV recording options on offer. There are hard disk, Blu-ray and DVD recording systems,
Humax PVR-9150T with Freeview+
regional advertising that explain the DSO and the digital TV recorder options now available.” George Mead, LG home entertainment consumer and product marketing manager, says, “Consumers are becoming increasingly savvy when it comes to home recording and expect to be able to access content wherever and whenever they want.”
January 2012 The Independent Electrical Retailer 17
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