update IMHX 2013 l
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Informa was also keen to migrate all the Quartz staff. “The value of existing relationships between event and editorial teams and their market should never be underestimated,” says Peter Hall. “I’m delighted that the IMHX and ShD staff, who all know the materials handling business so well, have settled in pretty much seamlessly. Rob Fisher (pictured, right) is running the new division and I’m confident that he will continue to provide a very safe pair of hands.”
exhibitions: “The face-to-face interaction possible at events is unique and I believe that it will be with us forever. What event organisers need to ensure, however, is that they are plugging the gap between shows, especially if the exhibition has a long cycle. This is where publishing comes in.
“The event is, if you like, the kernel that brings the industry together every year or two – or three, in the case of IMHX – but magazines and social media have to keep the community engaged in between. Hence the need for high-quality content, with the right mixture of news and analysis, and knowledgeable staff. This is why we’re excited to have acquired ShD,” adds Peter Hall. “With its 54-year pedigree, ShD is a fantastic complement to IMHX. In fact, neither would work nearly as well without the other.”
A welcome new name to IMHX is that of CESAB, the Italian manufacturer of materials handling equipment. With a renewed commitment to the UK market and ambitious expansion plans for the region, CESAB views IMHX 2013 as a key part of its marketing mix. ShD caught up with Terry Stephens, managing director of its UK business, to ask why he is committed to IMHX 2013.
ShD: What compelled Cesab to exhibit at IMHX 2013? Terry Stephens (TS): IMHX is the premier materials handling event and as such is a key part of CESAB Material Handling’s marketing plans for 2013. This will be the inaugural show for CESAB and we are looking forward to developing our relationships with key industry decision makers, demonstrating our full European manufactured product range and introducing some of the faces from our independent UK dealer network.
ShD: What messages do you hope to get across to visitors? TS: We will be showcasing our high quality TPS (Toyota Production System) manufactured range, which meets the majority of counterbalanced and warehouse material handling requirements across the UK market. We will be reinforcing the
26 ShD December 2011
www.PressOnShD.com
IMHX 2013 is 70% sold already Taking place at the NEC from 19th- 22nd March 2013, IMHX is once again expected to attract all the major players in the supply chain and logistics industry. “We’re delighted that the show is already 70% sold,” says Rob Fisher, director of Informa’s Materials Handling Group, “and that such a large number of key brands have already committed to the exhibition. The most recent firms to sign up for the event include Cesab Material Handling, Yale Europe/Briggs Equipment, Link 51, Interroll, Industore, Egemin and Efaflex.”
Below:
Terry Stephens, managing director of CESAB Materials Handling in the UK.
The exclusive VIP valet parking scheme will return to IMHX, allowing top executives to drive straight up to the entrance, have their vehicle parked securely by a professional driver and enjoy access to the Premier Club Lounge with complimentary
refreshments and internet facilities. The Design4Safety competition, which proved extremely popular at the 2010 event, will take place again, giving exhibitors the chance to showcase innovative products and services that improve health & safety and operational efficiency.
In addition, IMHX 2013 will feature an area for automation specialists – the AMHSA Zone, hosted by the Automated Material Handling Systems Association – that will be even larger than at the 2010 show. Plus, a popular feature making a welcome return to IMHX will be the free seminar programme, offering a series of informative sessions for visitors on a range of hot industry topics. The IMHX team is stressing the importance for exhibitors of participating in market-leading trade shows. Explains Rob Fisher, “In independent research conducted following IMHX 2010, we found that an overwhelming 98% of visitors rated their visit as positive and said it had met their objectives, while a resounding 77% stated that their visit to IMHX would influence their buying decision. It’s those sales that potential exhibitors need to bear in mind.” For further information on exhibiting at IMHX 2013, contact Rob Fisher on +44 (0)20 7017 6986,or email
rob.fisher@
informa.com. ●
www.imhx.biz
benefits to customers of having a local, personal dealer contact who ensures customers get the highest levels of service and back up at all times.
As an industry leader in mast design, we will also be showing customers how our Intelligent Mast Design (IMD) concept ensures the highest levels of visibility and productivity.
ShD: How important is the UK to CESAB’s plans, and where does IMHX fit into your plans?
TS: The UK is fundamental to CESAB’s plans in Europe. It is a mature market where customers understand the benefits of forklift products manufactured through high quality processes and make their buying decisions in a logical and thought-through way. We believe that IMHX will attract key decision makers who will use the exhibition in 2013 as part of their information gathering process.
CESAB Material Handling UK has a head office based in Wellingborough and has been actively recruiting and developing its independent dealer network in recent years, to ensure we have the strongest possible footing to move forward from. We believe that IMHX provides a window on our business proposition for both customers and dealers alike.
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