OUT AND ABOUT BEYOND CYCLING
The greenest of green becomes more eco- friendly with brand new recycling initiative
Outdoor Association backs new recycling drive
Web-based service offers a recycling and re-homing service for all outdoor gear, from canoes to tents
By: Jonathon Harker
A FREE RECYCLING service for the Outdoor Industry has been launched. Designed to help consumers off load used but good condition outdoor gear, Recycle Outdoor Gear (ROG) is an internet-based service were outdoor gear can be swapped, sold bought or donated. The Outdoors
Chief executive of the Outdoor
Industries Association UK has got behind the European service, which is free to use. Serviceable outdoors gear is welcome, barring weapons of any description, or anything with an engine. So, large gear like canoes, tents and snowboards are welcome. Free wanted ads can also be placed on the site. ROG founder Sarah Howcroft said: “I hope to develop ROG into a one stop service for all activities relevant to recycling and the reuse of outdoor gear. To do this we need your help to make customers aware of ROG on your point of sale, advertising and digital content. If your organisation has a brand specific recycling, or reuse initiative please let me know. ”
“The ROG website ensures our members and our member’s customers can make an impact on the amount of product discarded...”
Industries Association UK Andrew Denton added: "The Outdoor Industries Association welcomes, endorses and supports the launch of the 'Recycle Outdoor Gear' website. We are the not- for-profit trade body that represent the Outdoors trade in the UK and as a group we are committed to improving the overall ecological and environmental impact of our industry. As well as being members of the European Outdoor Group, the Conservation Association and EOG Sustainability Working Group, we are actively working to find ways to provide leadership example for
sustainability in the UK
Outdoor trade. “The ROG website ensures our
members and further to that, our member’s customers, can make an active impact on the amount of Outdoor product wasted or discarded, ensuring best practice in repair, exchange and donation and will directly lead to less waste and better use of equipment's life- time value."
www.outdoorindustriesassociation.co.uk http://recycleoutdoorgear.com
Tower of sponsorship at Transition Extreme
CHARITY AND social enterprise Transition Extreme has taken an innovative approach to funding a unique climbing tower, set to open next year. Transition Extreme is offering people
the chance to immortalise their name through sponsorship opportunities, including sponsoring a climbing hold, a
44 BIKEBIZ DECEMBER
climbing line or a set of holds. Sponsorships begin at just £10 (for one climbing hold), while businesses can also get involved through sponsoring the main tower. Transition Extreme general manager
Tim Rankin said: “We wanted to offer people a fun and exciting way to get
involved with the new climbing tower, whilst raising vital funds for the Centre. We’re offering the opportunity to immortalise your name through four different sponsorship opportunities; sponsor a climbing hold, a climbing line or a set of holds. Each sponsorship will include naming rights, meaning you’ll
literally become part of the climbing experience. In addition to these, a prestigious main tower sponsorship is being offered which we believe will offer significant presence and value for interested businesses.” 01224 626279 Email:
info@transition-extreme.com
BIKEBIZ.COM
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