CORE BIKE 2012 PREVIEW MOJO SUSPENSION
AS FIRST time exhibitors at Core Bike, Mojo Suspension tells BikeBiz it is extremely excited about the opportunity to join some of the industry’s leading distributors in meeting with our valued dealers. “We’ll be displaying products from the
2012 Fox Racing Shox range, the most comprehensive and technologically advanced yet. “Most importantly we’ll be there to explain in detail what makes Fox Racing Shox the market leader in suspension. “Whether it’s suspension setup, service, tuning or technologies we’ll be looking forward to answering your questions.” The Mojo Suspension brand will also be demonstrating its new shock dyno tester. This clever piece of kit takes Mojo’s tuning service to a new level. Using software developed specifically for Mojo, this machine allows them to maximise the performance of each tuning job, tailored to a rider’s requirements.
PALIGAP
SILVERFISH
SILVERFISH UK will once again be displaying fresh product from some of the world’s leading brands and with an ever-growing portfolio of brands the Silverfish room is one not to be missed by any IBD who attends the show. New signing Yeti Cycles will be at Core for the first time with Silverfish. A strong 2012 range includes three models based around the new Switch technology, including the new SB-66 carbon frame and the 29-inch SB-95. Not only does the range feature high performance full suspension frames, but also complete bikes, hardtails and build kits will be available to order. 2012 sees a fresh focus from Race Face
as the brand enters its first full year under new owner and former employee Chris Tutton. On display will be a full range of armour, softgoods and new components from the brand including the all-new carbon DH crank, Chester chainsets and updated handlebars. Spanish-founded Mondraker already has a World Cup winning DH bike in the
bag and is now turning its attention to XC having created the Podium Carbon hardtail. German brand EVOC sees a new range of MTB packs arriving, including the new Enduro pack which is designed to meet the needs of the growing gravity market and an all-new six litre day pack in all the usual EVOC colours. On display will be the new 2012 range
of softgoods, shoes and helmets from the Spanish brand, which continues to score highly in magazine test reviews. Formula has left no brake untouched. Alongside the revamp of all models, new products for 2012 have been launched too, including the new RO Oval systems. 2012 sees e*thirteen expand its range
into wheels and pedals as well as chainguides. Four wheelsets will be available and on display, all featuring scandium rims and e*thirteen’s own hubs to build some of the strongest and lightest wheelsets on the market. As well as wheels, two new pedals will be available to view, as will the full updated range from the brand.
PALIGAP WILL be launching a number of new brands at the next Core Show and new products from Ritchey, Fast Forward Wheels, DMT, Saris, Powertap and VDO to name but a few. As well as these new products Paligap will be holding the European launch of Avanti Bikes and showing off BMX brand ABD, as well as specific Powertap and Cycleops areas. Sounds like there’s a lot going on with the distributor, which is why it has expanded into two rooms for the show. Paligap managing director David Lane
tells BikeBiz: “We are confident 2012 is going to be a big year at Paligap and with the brands we have we will be able to offer the dealer great margins from top-
SADDLEBACK
FOR THE first time Saddleback will join CoreBike with its elite performance brands. Bont’s new shoe range will be on show including the redesigned A-three road and all new Sub-8 Triathlon models, w ith the chance to try the anatomical shoe line-up for yourself. From Castelli you can see the full Summer range featuring the new Triathlon line, the revolutionary and patented Sanremo Speed Suit, new dealer tools and a first peak at Castelli’s Garmin 2012 Pro Tour Team range. Chris King’s new R45 road hubs will be
available to test and the full hub line will be at Core. Dealers can test ride the Smart ENVE wheel range and lookout for something special. The Saddleback stand will also see
Felt Bicycles 2012 models including the full 29-inch wheeled NINE range. There will also be samples of For Goodness Shakes! all new Nectar Energy Fuel. Vredestein bring their new Freccia Tri Comp mid-range road tyre and tubular featuring high-end tyre attributes with mid-range pricing, plus the introduction of Vredestein’s touring tyre line. Experts will be on hand from all brands
delivering product seminars and answering any tech questions during the show.
32 BIKEBIZ DECEMBER
end brands.” Avanti will come to the UK with road, mountain, path and trail ready bikes. Also appearing will be Axiom Performance Gear, with innovative and affordable cycling components and accessories for a wide range of riders and budgets. It offers a lifetime guarantee on most goods too. Paligap will also bring Brev. M, CST, Cipollini bikewear and bicycles, Fast Forward Wheels, Muc-Off, No Tubes, Portland Design works, Ritchey, Saris, Powertap, Cycelops, Indoor Cycles, Solo, Torq and Diamant (DMT) footwear. New signing Biologic will also feature, as well as last year’s newbie –VDO cycle computers.
Plus, dealers can pick up their fresh
copy of Saddleback’s 2012 dealer workbook, hot off the press.
BIKEBIZ.COM
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