INTERVIEW | ROULEUR
Pulses racing…
Rouleur’s primary goal has always been to inspire the cycling connoisseur and while the magazine still serves this purpose well, the publisher’s work has only just begun. Mark Sutton talks to publisher Bruce Sandell and Rouleur editor Guy Andrews about future plans…
“Next year we are launching the Rouleur Gruppo - The Racing Bicycle Show set to tie in with the Smithfield Nocturne...”
Bruce Sandell, Publisher
Online blogs are now attached to both magazines
16 BIKEBIZ DECEMBER
What typically inspires an issue of either magazine? Andrews:We have many, many feature ideas stretching into the distant future. We realised that a lot of the great ideas that we had, and that contributors and photographers were coming up with, had no place in current consumer titles. No place, but more importantly, not enough space. Our contributors are brilliant at sending the ideas in because they see now that we will allow them, pretty much, a free rein. Herbie Sykes’ interview with Pat McQuaid in the latest issue, for example, stretches over 15,000 words – we do this kind of important work because we have no real rules as such. Also we set out not to have time specific content and that
seems to be very popular with readers, advertisers and retailers alike. Fundamentally, the contributors are the mainstay of the direction of both magazines. It’s simple really, we just let them take their ideas where they want to.
How can retail benefit from Rouleur packages? What’s available to stockists and at what cost? Sandell: Our distribution network is selective – currently we only sell our magazines through specialist bike retailers, so stockists will not find themselves in competition with their local newsagents. Rouleur is priced at £10 an issue and Privateer £9 and we offer retailers a healthy margin per copy. Both magazines are very
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