prAcTIce mAnAgemenT | web mArketinG |
strategies for effective clinicwebsites
The clinic website is often the first place prospective patients will discover your business. In this article,
Wendy Lewis provides some essential tips to ensure that your website stands out from the rest
WENDY LEWIS is President of Wendy Lewis & Co Ltd, Global Aesthetics Consultancy, author of 11 books, and Founder/ Editor-in-Chief of www.
beautyinthebag.com since 2008. She is a contributor to a number of trade and consumer publications in the USA and Europe.
contact
wl@wlbeauty.com
customers and clients. It is also the single most important tool for converting considerers into actual buyers. Attracting visitors is only half of the battle. once you have attracted a visitor, the site’s imagery, navigation and design will determine whether he/she will take the next step towards making an appointment. It has been said that you only have 3 seconds to convince that visitor that it is worth spending more of his/her time on your site. Doctors have historically struggled with
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marketing themselves, and the restrictions that apply to health professionals in certain markets add another level of complexity to web marketing. However, the best return on investment in clinic marketing is undoubtedly to be found online. As Google and Facebook change their rules and protocols on a regular basis without notice, it is paramount for even small service businesses to enlist the advice of professionals to keep your site updated and optimised so that it keeps working effectively for you.
once you have attracted a visitor, the site’s imagery, navigation and
design will determine whether he/she will take the next step towards making an appointment.
November/December 2011 |
prime-journal.com
ou should ThInk of your clinic website as the centre of your marketing universe. It is where those who may be considering a treatment become patients,
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