News A selection of our current openings
Senior Marketing Analyst – M4 corridor Strong direct marketing background required for this key role which will involve scoping and performing analysis of marketing campaigns, customer behaviour and the contact cycle. The successful candidate will have 2+ years direct marketing analysis experience, will understand relational databases, have experience of SQL and/or SPSS, advanced Excel and be a great team player.
Web Manager – E. Midlands
An accomplished web manager with commercial acuity as well as creative and technical ability with the skills to grow our client’s web derived revenues. Heading a small team you will be able to brief and manage workflow, as well as deliver great results under your own steam. You will have at least 5 years relevant experience to bring to this role as well as the desire to make your mark in this great niche business. You will have experience of
ASP.NET, CSS, HTML, SQL, Visual
Studio.NET
Email Marketing Manager – E Midlands
A highly driven seasoned professional is sought to lead all aspects of our client’s email marketing activity as well as the development of content for social media. You will be expected to be capable of delivering improved performance from all email campaigns, managing supplier relationships, working well with other team members and managing multiple projects. Min A level education, with CIM Diploma in Marketing or Digital Marketing, experience with Photoshop & Dreamweaver, preferred.
Coming soon…
Senior business development roles for creative services, database marketing, and home delivery service organisations; Head of Catalogue Production, Interim Commercial Director.
& if you are recruiting new team members and want the very best service and candidates, please contact us with your requirements as we have a number of highly accomplished multi-channel sector professionals currently seeking new opportunities for 2012.
Richard Jones Tel: 01271 864944
www.expertregister.net
RSVP
Come & meet us at ECMOD where we have private interview facilities available for applicants and recruiters – register at
www.ecmod360.co.uk for your FREE entry pass and if you wish to make an appointment please call Richard on 01271 864944
8 Direct Commerce Catalogue e-business
www.catalog-biz.com
Lovehoney, Ironmongery Direct unveil TV ad campaigns
Proving you can’t be too niche for TV advertising, Lovehoney and Ironmongery Direct have both embarked on TV campaigns. Lovehoney became the first sex-toy etailer to air a TV ad during daytime schedules in October. The 30-second ad, created for Lovehoney by Halo Media, ran for two weeks from 3rd October, supported by an above-the-line campaign, including adverts in Company, Cosmopolitan and Good Housekeeping, outdoor posters, ads on the London underground and online advertising. Also testing TV, albeit much less controversially, is ironmongery products supplier Ironmongery Direct. Its first ever national TV and radio campaign runs from 1st to 22nd November on Dave, Discovery:Shed and Turbo, during evening and weekend slots. The concept of the 30-second ad, created in conjunction with MostlyMedia and produced by PangaeaTv, is a tradesman talking about his favourite tools of the trade—including the Ironmongery Direct catalogue. “With customer recruitment going well through trade press and
online, it was the right time to test the viability of a TV and radio campaign,” says Stuart Wilson, Ironmongery Direct’s head of marketing. “Our aim is to build on and further strengthen brand awareness. We’ll monitor customers recruited from this test with scope to rollout a campaign next year,” he adds.
International M&A watch
Japanese online marketplace Rakuten has continued its European shopping spree with the addition of
Play.com to its portfolio. Rakuten has entered into a definitive agreement to acquire the UK-based entertainment products etailer for £25 million. Last year Rakuten bought France-based PriceMinister. In July this year it acquired German online shopping mall Tradoria.
Vistaprint, a provider of business cards and personalised products is to acquire Albumprinter, a Dutch photo book specialist, for up to €65 million (£57 million). In the UK, Albumprinter operates Bonusprint.
Following its acquisition of UK footwear etailer Rubbersole earlier this year, France-based Spartoo is forecasting turnover of €100 million (£87 million) in 2011, up from €60 million in 2010. Spartoo is active in 20 countries, including France, Germany, Spain, Italy, the Netherlands and the UK, with each website localised for its target market including local language and delivery options.
Sun European Partners, a division of US-based private equity firm Sun Capital Partners, has bought apparel retailer Alexon in a prepack deal from administrators KPMG. Following the acquisition, the new owner will invest in restructuring Alexon’s store portfolio and further accelerate the company’s ecommerce business as well as its catalogue operation.
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