Tactics > ECMOD in focus Exhibitor News
Your guide to the who’s who and what’s what of ECMOD Direct Commerce Show 2011, here’s some of the latest news from the show floor.
GFS offers its carrier management software free to small businesses
In a significant boon to small businesses visiting ECMOD, sponsor Global Freight Solutions (GFS) has announced it is making its multicarrier delivery management software available without charge to companies shipping fewer than 50 parcels a day. Larger clients, or those with more specific requirements, will have to pay a small transactional fee. The offer comes after GFS research found that some
companies that managed deliveries in-house often incurred higher bills, swapping between carriers to try and save money. Commenting on the offer, GFS managing director Neil Cotty says helping companies manage their shipments more easily is “of paramount importance given the example of last Christmas, when businesses saw and felt the financial consequences of not having adequate contingencies in their parcel deliveries.”
To find out more, see GFS at ECMOD’s Business Centre on the exhibition floor.
Abacus unveils new modelling solution at ECMOD
For the 13th year running, Abacus is exhibiting at the ECMOD Direct Commerce Show. This year, it has chosen the event as the launch pad for its new Maestro service. Maestro is a suite of prospecting models that adds a new dimension to how prospect names are sourced. It introduces a new set of variables to the modelling process that identify and segment strong prospects by their frequency of purchase across the home shopping
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sector, splitting them into five subgroups. The Maestro suite presents a prospect service for both start- up catalogues looking for broad and varied prospect data, and established mailers looking for additional names. Marketing professionals attending ECMOD 2011 should visit stands 28 - 31 where Abacus will be demonstrating how this new service can improve their direct mailing strategy.
Direct Commerce Catalogue e-business
www.catalog-biz.com
Software development company MNP is providing shoe retailer Soletrader with an integrated in-store iPad ordering service. The system works by allowing the sales assistant to search for the customer’s shoe requirements and then place the order, via an iPad, linked to real-time inventory. The customer can then pay via chip and PIN or online, and the order is shipped directly to his home or workplace. The service combats the problem of a store losing the sale because an item is out-of-stock. Soletrader also benefits from capturing customer details at the point of sale, which will help build lifetime value from what was originally just a transactional retail spend.
Soletrader chose to implement MNP’s StoreActive system, which is fully integrated into MNP’s OrderActive back office, order management and warehouse system, following MNP’s previous experience with multichannel clothing retailers. To find out more, head to stand 23.
Soletrader steps up with
MNP
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